I am a huge of the Deadliest Catch. It encompasses everything about entrepreneurship, business, and life, and into one show. It awesome to see what these guys go through to make it happen and make their quota numbers and ultimately succeed in their business, but it also shows the toll that it can take on them giving you great perspective.
Recently, after an episode, I noticed a new show come on about a guy named Dusty Crum, a wildman out of south Florida who is one of the few registered people that go into Everglades and help catch and control the evasive python population that is threatening the area. The show started out with Dusty (who looks like a member of the Duck Dynasty family), running barefoot through the Everglades and jumping on 12 foot python wrestling it and capturing it. Needless to say, I was in intrigued and continued watching. Who wouldn't love that action, right? As the show progressed, it got into more of how Dusty has created a business around python hunting, including not only how he gets paid by the state, but how he uses every part of the snake that he catches to create additional revenue streams. In fact, each python ultimately is worth well over a thousand dollars to him and his crew when all is said and done. Talk about entrepreneurship. I never knew there was so much opportunity in every that a snake can be to people! As you would probably guess from my description, Dusty is a pretty simple guy, but smart in the ways of the world. He and his trusty dog along with a few others get in their trucks and go out to the Everglades and make it happen each day. At one point in the show, Dusty's best truck breaks down and the crew is duscussing pressing on without it to which Dusty says, " No. You can't go python hunting without a python hunting truck!" In fact, there was a whole debate on it to where they actually called another python hunter and borrowed his "python hunting truck." As funny as this was, it go me thinking. Dusty is right. If you are going to succeed, you have to make sure you have the right tools in place to do the job at the highest level. When was the last time you took inventory of the tool-sets you use or things you need to be successful in your business? Are you maximizing everything you can do? Do you need to put anything in place to help you reach your next level? It's good to do this at minimum quarterly. Always remember, "You can't go python hunting without a python hunting truck!"
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