Why Do You Do It?

I was recently having a conversation with a family member and the topic of me racing Ironman came up and all the training I do.  After talking about the commitment needed to be successful in these races, they asked me "Why do you do it?"
 
It was a good question and my answer somewhat surprised them as it relates to business and entrepreneurship as well.

My response was the following....

First, I have found that in life, the more I challenge my limits and overcome them, the more I am capable of and higher levels of success I can reach.  It also opens my eyes to the possibilities I previously may have not thought possible.  The other side of it, is that I have done all this work to get into the shape I am in, over a number of years and it would be a shame to just let go.  As Walter Payton famously said, "It is a lot easier to stay in shape than it is to get in shape."  I prefer to stay in shape.

With that, they nodded their head and understood.

It is the same in business as well.  Every time we push through a barrier or big obstacle, we get better and find our business is capable of more than we thought.  And when we do reach high levels of success, we must work hard to keep them and not let them go.  This takes commitment, focus, and endurance.  

Remember, "It is a lot easier to stay in shape than it is to get in shape..."  Get yourself and your business in shape and keep it there!