The Little Thing That Generates Huge Profits

There is one thing that can make you more money than really anything else.  It is a small thing that most people forget or do sparingly - and it can be the difference between business success and failure. 

What I am talking about?  Following up.  Following on your sales.  Following up on your partnerships.  Following up on all areas of your business to make sure things get done.  Follow up.

Most people follow up once, maybe, but the real fortune is found way down the line.  In fact, according to the National Sales Executive Association:

• 48% of sales people never follow up with a prospect
• 25% of sales people make a second contact and stop
• 12% of sales people only make 3 contacts and stop
• Only 10% of sales people make more than 3 contacts
• 2% of sales are made on the 1st contact
• 3% of sales are made on the 2nd contact
• 5% of sales are made on the 3rd contact
• 10% are made on the 4th contact
• 80% of sales are made on the 5th-12th contact

Even if you cut those stats in half, the bulk of sales would still be made after the 3rd contact.  How many times are you or your teams following up?  Do you have a follow up strategy in place for your sales?  How about for your customers?

Remember, the fortune is always in the follow up, so go our there and make yours!