3 Actions Entrepreneurs Should Take Now During the COVID-19 Pandemic

Entrepreneurs are unique breed.  We spend our lives working through challenges, pushing ourselves through barriers, and figuring out how to succeed.  During these uncertain times in dealing with the Wuhan Coronavirus (COVID-19) pandemic, I feel entrepreneurs are needed now more than ever to help the world.

It is important that we also stick together and help each other as best as possible.  Aside from doing the weekly Misfit Entrepreneur, I wanted to share 3 actions my partners and I are doing across our businesses as it may help you in yours and with those around you.

First, we are doing our best to take care of all employees and our customers.  We are helping our employees with everything they need to work from home, give them timely resources to stay safe, and support their individual needs during this time.  For our clients, we are doing all we can to help them both financially and with our products and solutions.  We are evaluating everything we can do and give to them while making sure to keep ourselves viable and stable for them.  And, anywhere we can give our resources to help them, we are doing so for minimal cost or free if possible.

Second, we are evaluating all plans and strategies and adjusting them as needed, but also positioning ourselves to take advantage of the opportunities when this situation ends.  Make no mistake, on the other side of this will be one of the best environments to gain market share and grow a business in our lifetimes and we need to be prepared.  For example, while others are pulling back in all areas of their business, we are pushing forward with marketing and sales and making sure that we are the solution clients go to when they are ready.  We will be uniquely positioned for when things turn around.  Look for ways to have your business ready for when things get back to normal.

​Lastly, I am doing my best to be a resource and voice of reason to those around me and help them through things as best as I can.  Now is not a time for emotional decisions or to let emotions run our daily lives.  There is a place for it, but it is most important to use logic and reason in your decision making and in your interactions with others.  Make no mistake, this will be hard as things most likely will get worse before they get better, but it is the right way to approach it.  Remember, the way you think directly impacts you actions and results.  You must think clearly at this time.

This situation is "once in a lifetime" situation, but it will pass and entrepreneurs will be there to lead the world back and help in many ways.  It is what we were made for and it is what we are called to do.