Dave Lukas Chats with Charles Gaudet
17: Reasons or Results? With Charles Gaudet
In this episode, Dave is excited to welcome Charles Gaudet. When small business owners and marketers want to grow their companies, they turn to Charlie Gaudet to help grow their traffic, leads, and sales. As the founder and CEO of Managed Marketing, LLC – the company behind Predictable Profits – and the author of The Predictable Profits Playbook: The Entrepreneur’s Guide to Dominating Any Market and Staying On Top, Charlie combines personal experience, expert wisdom, and cold, hard facts to illuminate the previously overlooked profit centers that exist in nearly every business.
Charlie and his wife Heather invested over $500,000 traveling the world and learning from the world’s leading entrepreneurs, spiritual advisors, billionaire business moguls, tribal leaders, and professional coaches like Tony Robbins – and the lessons he’s accumulated along this journey have become the essence of the Predictable Profits methodology.
This business-building expertise has earned Charlie a reputation as the go-to source for actionable, dependable, and systematic strategies for gaining and retaining customers, earning premium prices, and becoming the obvious choice over the competition.
He’s been featured in Forbes, Inc., Fox Business, Mashable, and on national radio outlets. He has also won numerous awards including Earnst and Young best seed stage companies, He was named one of American Geniuses’ Top 50 Industry Influencers and a host of others.
Dave has personally worked with Charlie on several online launch campaigns and been part of a group that has done million dollar plus launches with him, so what he is going to share with you works!
The Predictable Profits Playbook
Charlie started out as an entrepreneur at 4 years old! Charlie’s dad was an entrepreneur who worked constantly, and there was never a doubt Charlie would fall in his footsteps.
Like many entrepreneurs, Charlie went through ups and downs, losing a company early on. He then started another business in real estate following the age old advice of working hard longer than others and would work from 3am into the evenings every day. He did this until he almost literally killed himself from stress. His body was literally shutting down in his early 20’s.
It was at this moment that he questioned what he was doing and what he was missing? This spurred a change in the way he setup his business, working smarter, and setting things up to work better for him. A year later, he had his first multi-million dollar business.
Charlie makes a point to be very specific about what is working and not working. Don’t guess. We have the tools at our fingertips to know the exact information. Only then can you truly make the right changes or decisions to get to your next level. The littlest things matter.
Charlie says that ultimately the secret to success is knowing what is truly working and what is not. When you know what is truly working, you can then put more effort into it and dominate a market.
At the min mark, Charlie gives some good examples of how little things can make such a huge difference in a business.
Charlie talks about how to build your personal brand, he says there are two things you must do. First, you must write a book as it gives you credibility. Second, you must become a public speaker. Some other tricks he gives include the following:
• Credibility through association (celebrity endorsements, etc.
• “As seen on”
• Press releases that get picked up in different publications or media outlets (advice has been featured at…)
At the 29 min mark, Charlie gives great tips for how to create awareness and write a killer article to get noticed and how to do a 1+1 = 3 benefit.
Charlie talks about the benefits of systems and how to maximize your results through automation and leverage. How you can do something once and then use it multiple times over and over.
At the 40 min mark, Charlie challenges Facebook ads and brings some interesting thoughts around how to use your marketing dollars and using retargeting on social media.
At the 45 min mark, Charlie talks about what it takes to build trust and a tribe for your business.
Fastest way of growing a business is to engage your past customers that are no longer buying, thank them, give them a very special offer reserved only for past customers. Give them a compelling reason to come back.
Smartest way of growing a business is to look at where you have the most momentum. Focus on those areas to make them better and increase the returns.
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