Dave Lukas Chats with Tracy Lamourie
319: The Difference Between PR and Marketing, How to Maximize Your Visbility with Tracey Lamourie
This week’s Misfit Entrepreneur is Tracy Lamourie. Tracy is a high-profile international award-winning publicist and the Founder and Managing Director of Lamourie Media Inc. Tracy has been Featured in Rolling Stone Magazine, The Hollywood Times, NBC TV, and other major media. She works across borders and across industries from major entertainment projects to small businesses.
There is a big difference between marketing and PR. And most people don’t understand it. So, I’ve asked Tracy to come on share the secrets of successful PR and how to maximize PR and marketing together.
Tracey wrote her first PR release when she was 28. It was for activist work to help an innocent man get off death row. That kicked off her career and a 20-year journey resulting in the release of the man after his conviction was overturned. During this time, she saw that she could use her skills in gaining press and attention to help businesses grow.
She helps to make sure business are telling their stories in the best way and in the right places to help them stay ahead of their competition. She strategically uses media on a global scale and has never purchased an ad.
What is the difference between marketing and PR?
What are the elements of a successful PR strategy?
Most effective mediums for PR?
Tips for gaining attention?
What are the elements of a great pitch?
How can an entrepreneur ensure they are maximizing their marketing and PR together?
At the 32 min mark Tracey talks about the campaign to free a man from death row and lessons learned from their success.
Anything else we should know about PR/Marketing?
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