Dave Lukas Chats with Chris Heller
318: Things Grow Where Our Minds Go, Success Secrets from Serial Entrepreneur and Former CEO of Keller Williams, Chris Heller
This week’s Misfit Entrepreneur is Chris Heller. Chris is the former CEO of Keller Williams Realty International. Chris has been a driving force and innovator in the real estate industry for over 3 decades and personally has sold over 3400 homes and ranked top 10 in the USA year after year. He’s currently the Chief Real Estate Officer of OJO Labs, where he is shaping partner strategies, creating a cohesive structure and adoption between real estate professionals, consumers, and OJO.
But I didn’t ask Chris on to talk about how to sell homes, although we may get into some topics around that. No, I asked him to come on to discuss how he built his incredible businesses and to discuss his best-selling book, Dominant Thoughts – Things Grow Where Our Minds Go.
When Chris was a sophomore in college, his dad called him up and told he was going to get his real estate license and work selling time shares in Lake Tahoe for the summer. He was super introverted. He was thrown into the deep end, but he quickly became very good at it. He then moved to San Diego where he bought his first real estate. He got burned out going to school part-time working 7 days a week selling time-shares. He then got into working in marketing. Eventually, he started a company with his roommate. Within 6 months, he had 40 employees. They were growing fast and moved into an office space. Within 6 months of that, they were out of business? His roommate/business partner had gotten into drugs and became an addict. It was dysfunctional and Chris had to get out. He did. It was 1989 and a real-estate broker whom he had met previously reached out to see if he wanted to sell homes. He took to gig and ended up being rookie of the year and never looked back. He went on to become one of Top 10 agents in the country out of 30,000+. He then went to Keller Williams and became a top agent there. He moved into leadership building out their international business. He didn’t know what he was doing but figured it out and made it successful. They then asked him to be CEO of the company, which he did. He left in 2017.
He met another self-made billionaire, the founder of Loan Depot and after meeting with him multiple times, he was asked to be the CEO of a new company funded by Loan Depot. He started on the board at OJO Labs and eventually moved over to be CEO.
You recently published Dominant Thoughts. Talk to us about our conditioning and the way we think determining our results…
Rules for Winning and Rules for Life – can you give us some of those?
Best advice on how to train the brain and develop thought patterns to handle adversity?
You talk about the one thing you can control to make the biggest difference in success, what is it?
Principles for making decisions. What should people consider?
What are some of the principles you’ve used to build great businesses?
Where do you see the real estate market going over the next 2 years and what opportunities do you see that people should look for?
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