Dave Lukas Chats with Sean Castrina
213: Stay in Your Lane, Secrets of a Serial Entrepreneur with Over 20 Businesses, Sean Castrina
This week’s Misfit Entrepreneur is Sean Castrina. Sean gives new meaning to the term “serial entrepreneur” having started over 20 companies in the last 20 years. In fact, he seeks to start a new venture annually.
Sean has been featured everywhere from Entrepreneur, Fox Business, Forbes, NBC news, and just about every other business media outlet that exists. He’s the author of 8 Unbreakable Rules for Business Startup Success, The Greatest Entrepreneur in the World, and The World’s Greatest Business Plan.
Needless to say, Sean knows how to build a business and succeed and I’ve asked him on today to give his best advice on how you can do the same.
Sean was a good high school athlete and got a scholarship to play in college. He came out of college and got his dream job by offering to work for free for 90 days and bet on himself. It worked well for 5 years and then leadership changed. He had the picture perfect life at the time – new house, married, a new child and was in grad school. Overnight, he was let go.
It was at this moment that things really hit him – employment was a fantasy of security. He had done everything he was told to do to succeed, was doing well at a good company, and in one day, he was gone. Oddly enough, the CEO that had left remained friends with Sean years after and his son is one of Sean’s business partners.
Sean realized that when you work for someone you don’t have much security and you make them wealthy. It’s ok if you have that type of mindset and really want to be an employee, but if you have any inkling of entrepreneurship in you, you must explore. So, Sean went out on his out.
What is the most important qualification for business ownership?
Have you developed a “blueprint” for starting and building a business?
What are your keys to marketing?
The mistake small businesses make is that they stay small and think small. You should follow the same strategy you would follow if you owned a Fortune 500 company.
Be so great at what you do that you customers know there is no alternative. It is too expensive to be average. If you build a great company, market it like a Fortune 500, and staff it well, you will have a great company.
Where do you see most businesses fail? What do they miss?
8 unbreakable rules for startup success?
Most important lesson from the Greatest Entrepreneur in the World?
What are your thoughts on thriving as an entrepreneur during the pandemic?
Misfit Nation! One of the things we hear time and time again from High Performing Misfit Entrepreneurs is to stay focused on what you are good at, find leverage and/or delegate things that you aren’t an expert in. Going into this year, one of my goals was to find the right experts to assist me in growing the Misfit Brand and footprint, so that I could focus even more on delivering you the best content and actionable information to help you succeed.
I work with a lot of partners, but one that has really stood out for me is Assitagram. I was introduced to the owner, Zach Benson, by a large influencer because one of the platforms I really enjoy and want to focus on this year is Instagram. Zach and his team are awesome. You can think of Assistagram like your own personal, virtual assistant that’s hyper focused on your Instagram account, doing hundreds of thousands of little manual actions, 7 days a week. This is not a bot. You get a real team of people that work with you, know your goals, and craft a plan with you to ensure everything is being done to your standards.
They can help with everything, and I mean everything, from content creation, growing your account following, researching and making sure you are using the best hashtags for your messages, outreach, engagement, posting, managing likes and comments – and the best part is, you can choose which services are best for you and craft your personal, tailored plan which they will execute.
If you’re serious about growing your brand and influence on Instagram, you’ve got to check out Assistagram. In fact, I’ve asked Zach to do something very special for Misfit Nation – something he’s never done before, and that is to give a FREE month of their Engagement Service to you just to try out and see how much they can help you. In addition to that, he is also giving you a FREE Growth Hacking Guide. Just go to www.MisfitEntrepreneur.com/Assistagram.
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Check it out at www.MisfitEntrepreneur.com/Journal