Dave Lukas Chats with Dakota Robertson
373: Cracking the Twitter Code, How Dakota Robertson Went from a Crack Addict’s Child and College Dropout to 7-Figures
This week’s Misfit Entrepreneur is Dakota Robertson. Dakota’s parents were crack addicts, he grew up in a motorhome, and dropped out of college – but in less than a year, he grew his social media agency to over $50,000 per month and has kept his trajectory to where his businesses, Growth Ghost, has now done millions in revenue and he has an online audience of over half a million. His secret? Learning the art of Ghostwriting and turning it into a business.
Dakota has cracked the code on how to grow intentional audiences on social media that engage and grow businesses and their revenue. I asked him to share his best, actional strategies and secrets that you can put to work in your life and business to level up.
Dakota grew up with just his mom for first few years of my life. His dad left because Dakota’s mom gave him an ultimatum to smoke crack or raise your sons. Crack won. Dakota took on a lot of shy and, and not ideal traits as a as a boy. That prompted him to feel a really insecure and doubt myself in a lot of ways. He eventually found working out and started building his confidence. He then got into the self-help book world reading things like Rich Dad, Poor Dad, Think and grow rich, and basically shifted his mindset to what was possible. It lit a fire under him to go out and find a way to work for himself living life on his terms.
He experimented with a ton of stuff like Amazon, FBA blogging, flipping mugs on eBay and a number of other things, but eventually stumbled across Twitter and fell into the misfit crowd of a bunch of young entrepreneurs just talking about online business and philosophy. He fell in love and eventually got indoctrinated in the Twitter world and was learning more on Twitter than he was in college at the time. So he dropped out, went all in on Twitter. He had no idea how he was going to make it work. He started from zero followers and got mentors to help him along the way and grew his social media following. He then started growing other people's social media following for them since he had that skill and started stacking sales, marketing, all this other stuff into his skill set, scaling his agency from there.
What was the aha moment for you where things finally clicked? What did you learn in that moment?
Why Twitter? Because there's a lot of different social media platforms, obviously. So why did Twitter make the most sense? And how was that able to help you create this business and succeed the way you have?
Tell us how you are able to garner that attention and put together these threads that get this massive following, and then grow accounts, and thus, revenue?
The What, Why, How framework…
Do you find list type threads work best?
So do you find that the P is probably the hardest part for people?
Let's say somebody's watching this or listening to this and they're sitting there and they're going, I I've got a Twitter account. I'm not doing a ton with it, right? I've got some followers and stuff. What would you tell them? Like, what's the best way to get on the path to start growing that, like, today? What would you tell them to do over the next week?
Once somebody has built a following, how do they go about generating revenue and scaling that from there? What should they be thinking about? What are some of the things you've seen that best generate revenue?
What are some of the best ways to sell and scale?
You were talking about chat GTP before for content. How can people stay fresh with content and good ideas?
How long did you go before your first client?
At the 34 min mark, we talking about how Dakota is progressing in his business and growing it.
What tools do you employ? What systems are you putting in place that have helped you continue to grow as this business and helped you to find leverage and maybe even save a lot of time in how you do this?
What is something that you wish you knew sooner as an entrepreneur?
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