Dave Lukas Chats with Joel Gandara
372: Escaping Communism to Creating Millions, Shredding Victim Mentality with Joel Gandara
This week’s Misfit Entrepreneur is Joel Gandara. Born in Havana, Cuba, Joel emigrated to the United States as a child. He was poor and from a very early age had a hunger for success, leading him to become an entrepreneur. In fact, he started out selling trading cards and candy bars. He went on to create a multi-million-dollar business that allowed him to semi-retire before age 40.
Nowadays, he has devoted his life to helping men transform into better individuals and is the author of the best-selling book, 31 Days to Become a Better Man.”
Joel is a true rags to riches story fulfilling the American dream and I’ve excited for him to share his lessons learned along the way.
Joel left Cuba as a kid, stormy seas, rough boat ride, engraved in his brain, it's been tattooed as he says. Joes says it’s good to have, within certain parameters, some little bit of trauma in your life because it pushes you to outside the box and to not be normal. Every day he questions himself. He didn’t do very well in school as a kid and being the kid who, the first couple of years, didn't really know the language he lost and confused.
He was a happy kid, super bored in school, and I knew he wanted to do something different. The whole “got to school, get a job, etc.” path was not a fit for him. He started seeing people who made some money and wanted the cool lifestyle. That got him thinking differently as to how he can be one of those guys who does well, who calls their own shots?
“I saw the boss at a job equivalent to the teacher in the school, and I knew that I did not want to be an employee.”
Having been through what you've been through and accomplished what you've accomplished, tell us a little bit about the business you built and what you see as success?
There is this concept that we talk about that's called the immigrant attitude. From that point view, what do you think contributed most to your ability to succeed?
Joel also shares how his dad went to prison with forced labor before they were able to escape. It’s best to just listen to the story.
At the 16 min mark, Joel and I have a great conversation about not taking things for granted.
What are some of the best lessons that you learned from your parents that helped you feel the most as an entrepreneur?
What have you learned about handing adversity?
You built an underwear business to millions of dollars. Talk a little bit more about how you built it and what principles did you use in building that business? What were the core values you used?
Joel tells a great story of how a big setback turned into his best success with a distributor.
Joel then also learned the value of having a brand and building a moat around it by trademarking, etc.
Talk a little bit about the book. What made you write it?
What are some of the key challenges that men are facing in today's society?
Anything else you think men should know?
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