Dave Lukas Chats with Rob Green
379: Over 17 Brands and Counting, Building an Amazon Empire with Robb Green
This week’s Misfit Entrepreneur is Robb Green. Robb is an interesting entrepreneur. He was a successful executive, that gave up that career to create the life he wanted for him and his family. He found his niche in building brands on Amazon. In fact, he’s created, built, and owned 17 brands, doing hundreds of millions in revenue.
Robb has been featured in the New York Times and many other publications and is the host of the popular I’m the One Podcast providing practical guidance on building wealth, maintain healthy relationships, and achieving well-being.
If you’ve wanted to learn how to build your own brand and monetize it online, Robb is one the best teachers you could find. And I’m excited for him to share how to do it
Robb started out the traditional way. He went to college, got a finance degree, got a job as a stockbroker at Charles Schwab. It wasn't a fit for him, so he went back to school, got his MBA, and worked for a Fortune 500. After a while, he realized that he just was not a fit for corporate America.
He found his niche starting as an entrepreneur in drop shipping e-commerce, in 2011. He then learned about private labeling and manufacturing his own brands. He focuses on Amazon as his main channel as well as a few other platforms.
A to Z, how does it work? How should somebody go about building a brand and selling through Amazon?
So how does somebody get demand correct? What are some of the key things they should be looking for or researching to ensure that there is the demand? And again, how do you find your niche? Because we're talking about niches of products here.
How do you position yourself to make sales and take advantage of demand?
At the 14 min mark, Rob gives a number of examples of how he has done this.
Talk about the actually getting a product made. Because you're going overseas, probably to China. How does someone navigate getting a product made?
How does someone find a manufacturer? You find them at trade shows or do you go through Alibaba?
Once someone has a product, how do they market it? How does someone get sales going consistently and growing and obviously making money?
At the 26 min mark, Robb gives more examples of how to optimize your listings.
Is it better to try to create a recurring type product versus a one-time sale nowadays?
Anything else we should know, any other best practices for selling on Amazon? And you mentioned Shopify too. Is there anything we should know about Shopify?
Let's talk about the work you do at I'm the One. Through the work that you've done with I'm the One and your mastermind and others, what do you see are the biggest challenges that you’ve found that keep entrepreneurs from reaching their potential?
What are some of your best tips on how to successfully manage your time between work and family that you put into place and helps you be there the way that you want to be there?
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