Dave Lukas Chats with Preston Brown
378: How to Figure Out the Game and Win with 8-Figure Entrepreneur Preston Brown
This week’s Misfit Entrepreneur is Preston Brown. Preston is a multiple 8 figure entrepreneur specializing in disruptive innovation & profitably scaling companies. He started his first company in college and was soon making more than his professors which prompted him to drop out of college and never look back creating 18 successful business with revenues over $180 million.
Preston has cracked to code on how to systemize, grow, and scale a business, as well as a few other entrepreneur secrets that I’m excited for him to share with you.
Preston says “Stories are easy to judge by the ending, right? So, somebody goes in here, so this guy's worth millions, tens of millions, hundreds of millions of dollars, especially with all the rhetoric in society today. Oh, he's lucky, he's this, he's that, whatever, right? No, but there's always, I think, a wisdom in judging a story by the beginning, if you've heard all of it, and then the ending, right?”
Preston great family, lots of love, beautiful environment, but they were poor living in a little trailer in Texas. His dad was entrepreneurial, always trying things, but had trouble finding success.
There was a time when his mom lost her job and his dad has to all but beg for money. Preston watched his dad try to collect money he was owed and it didn’t go well. It was in that moment that he changed and made money important, even taking that lesson to become very much all business and cutthroat as we grew up.
He was not going to end up that way and didn’t. He was very successful in different businesses all the way back to high school, but he didn’t realize he was missing out on life being but business and money focused.
He tried college, but was making more than all the professors, so dropped out and continued grinding.
His mother had a big impact and would tell him, “Figure out the game, you'll learn how to win.” Preston built formulas for everything and was a master at growing business in figuring out the game. It all changed in 2019. His dad sat down in his favorite chair and didn’t wake up.
Preston says, “And the sins of the father, the sins of the son, his pain became my journey. And here I'm sitting there and all of this money I've made and I'm probably worth tens of millions of dollars at that point and all I really want is my dad. And my mom's bringing through my mind, figure out the game, you learn how to win, figure out the game, you learn how to win. And there was no winning, there was no getting dad back. And I'm looking around as I'm there in her house and beautiful regal woman broke in and all my family there is just ripped to shreds. And I'm like, how do I get more time with these people?”
It was in that moment, he changed. Preston realized he was suffering because he still expected his dad to be there. He focused on scaling and removing himself from the day to day of business to spend time with family and that love is the meaning of life.
I've heard you talk about living on purpose with a purpose. And I think it kind of goes to that. Explain that.
What's the best way for somebody to start changing their belief system - because it affects emotions, which then obviously affects thoughts, and thoughts affect a person’s actions, which ultimately affect their results?
Preston talks about forgiveness saying, “Forgiveness, I think, is always 100% a personal sport. It's not a spectator sport. It's an internal process. You have to let go of that attachment, let go of that expectation, understand that the behavior committed by whatever individual, yourself or other, that did this is no longer going to be tied to you. Anything you can't forgive, it's got an anchor. It's got a chain directly to you. You have to get rid of it.”
What's your philosophy on building a business and talk about some of these formulas to create these systems. What's essential to success?
What would you say are some key foundations to building a great company culture?
What's the financial freedom formula?
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