Dave Lukas Chats with Alex Concepcion
376: The Rebel Entrepreneur, How Alex Concepcion Found His Way to Success
This week’s Misfit Entrepreneur is Alex Concepcion. Alex has a very interesting story, but let’s just say that fate helped him find his way and part of that fate was never working for someone. As he’ll share, it took him a while to find his way, but he did so in starting a niche high-end apartment location business called Taco Street Locating based out of Austin, Texas.
Alex went from broke to having a business that pays him multiple 6-figures a year allowing to work when, where, and how he wants to and is he author of the forthcoming book, The Rebel Entrepreneur’s Guide to Risk, riches, and Immortality – hearing that title, you can probably guess why I asked him to come in the show to share his journey and lessons learned.
Alex got where he is “by burning all the bridges and doing all the things he wasn't supposed to do.” He graduated college and did not get hired in 2 years. He was meant for a different path, but he did know what it was. He decided to start from scratch and leave Miami to go to Austin. He got a job at a fast growing startup company and after a few months knew it wasn’t for him. He left and then spent about two years, just hopping from side gig to side gig like real estate photography, and nd even sold cricket to protein bars for a few months. He ended up in Southeast Asia traveling with a food documentarian for a few months and then come back home broke again.
He decided to get his real estate license and stumbled into apartment locating and found his niche. Then covid hit and instead of his business having trouble – it doubled in size!
What are some of the biggest lessons that you learned on your journey so far that you think other entrepreneurs should know?
What are some of those principles you use to build upon?
How does your business work? How have you built it to allow for the lifestyle that you want? And most importantly, how can entrepreneurs build their business for the lifestyle that they're looking for?
How can somebody figure out what they want?
What has made the most difference in your success so far?
Why did you name it Taco Street Locating?
When we first met, you know, to discuss an episode, you mentioned something that I thought was pretty interesting and it surrounds the book. You said that we need not to focus on risk, but the inverse of it. Explain that.
“The reality of what we're doing as entrepreneurs is holding the tension between both risk and opportunity.”
Explain that more.
What are two to three other important lessons or pieces of wisdom that you share in the book you think other, you know, that entrepreneurs should know?
Immortality. How does that fit in?
Whas has helping people find a home taught you about people? And how can that relate to entrepreneurship?
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