Dave Lukas Chats with Michelle Reines
222: How to Become a Badass Leader with Michelle Reines
This week’s Misfit Entrepreneur is Michelle Reines. Michelle is the founder of the Badass Leader brand and best-selling book, From Bad to Badass leader. Michelle worked extensively in the corporate world for years racking up accolades, awards, and being featured throughout top publications.
But something was missing. She was making multiple 6-figures per year and crushing it in business, but she wasn’t fulfilled. So, Badass Leader was born. It came out of a desire to create a cool, approachable, edgy, humorous, more relatable leadership development resource for every day front line leaders, middle managers, executive entrepreneurs, and the up and coming generation of leaders.
Michelle put her money where her mouth was. She quit her job, went from making several hundred thousand dollars a year to making $25k a year and creating Badass Leadership. And nowadays, Michelle and Badass Leadership are one of the most sought after leadership training groups in the business. So, I asked her to come on the show and teach you how to be a Badass Leader.
Michelle’s exodus from corporate America stemmed from a tragedy. At 49 years old, her mom passed away. It was a shock. Her mother had a sudden heart attack while she slept with no red flags, being healthy, etc. When Michelle turned 47, she got to thinking – what if I only have 2 years left? She had discovered that she had some of the same risk factors as her mother.
She embraced the mindset of living like you were dying. She stepped away from corporate America in 2011 to fulfill a dream to help leaders. She had struggled learning how to lead and learning to be effective as leader before figuring it out and having get success and knew she could help others succeed faster and easier.
In her first year, she made just under $25k and was absolutely thrilled and knew she had something. She succeeded wildly over the next couple years and then decided to take it to a new level with the Badass Leader brand.
She started Badass to bridge a training gap that existed and provide and easier to understand and implement leadership structure for success.
What was the hardest part of transitioning from employee to entrepreneur and what advice would you give others looking to do that same?
What is a Badass Leader?
What is the difference between being in a position of leadership and being an actual leader?
Tell us about the 12 principles. Can we go through each one of them and why it matters and how we can institute them?
Anything else to share?
Misfits, an important theme that runs throughout this show and that I hope you get from our Misfit Entrepreneurs is how one individual can change the world. How one person, unleashing their potential and go after a dream can impact thousands, millions, or change the course of history. I know, because have seen this in my own life. I have seen what it looks like to find your gift, go after a dream, and make it happen. It’s almost as if we were born to do this in our lives.
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