Dave Lukas Chats with Joseph Gissy
353: Defining Success on Your Terms, How Joseph Gissy Built a $50M+ Business in 18 Months
This week’s Misfit Entrepreneur is Joseph Gissy. Joseph is a serial entrepreneur and founder of Tactive and Gissy Ventures. Tactive is a wealthtech platform that automates investments for investors and connects them with financial advisors across the US. It also helps financial advisors grow and scale their practice through branding, marketing and lead generation. The company was valued at over $50M in just 12 months and ranked a Top 100 company in Wealthtech 3 years in a row in addition to receiving a number of other rewards.
Joseph has had an interesting entrepreneur journey and is still in the early stages of it. When we first spoke, we discussed the successes and challenges of growing his businesses and it reminded me of my journey in a number of ways, so I wanted to have him on as he is a young entrepreneur in the thick of building a fast-growing company and the lessons he can share can help everyone in their own journey.
Joseph had a financial services background and worked with his father as a financial services professional starting in 2010. He started to get burned out on workshops and the “game” of running a financial advisory firm. He started to look for ways to automate his processes and marketing to free up his time. As he started to build things out, he would talk to advisors he knew about and many of them started asking how they could get involved. He saw the opportunity to help advisors connect with potential clients at scale. Joseph started a new RIA firm and started trying things out. It worked and started to grow. They hit $1M+ in revenue in less than 12 months and continued from there.
Talk about how you figured out the market and built the business around to maximize the value for clients…
How many times has business broke along the way and what are some of the best lessons learned in fixing it?
Have you ever been at a point where you didn’t think you were going to make and had to pull out a miracle to keep things going?
You mentioned to me that you had gotten to a point where it seemed like everything was on your shoulders and you had to find a way to better operationalize the business. Take us through how you did that.
What should entrepreneurs know about how to effectively market online?
Any hacks or tips to better market your business online?
You coach and help businesses overcome limiting factors. What are the common things that hold entrepreneurs back the most?
Biggest surprises on your journey so far?
I’m always looking for the best ways to grow myself, my knowledge, and skillset as an entrepreneur. I’ve often said, “Anything can be learned.” And anyone can start a business and create wealth…it just takes believing it’s possible and learning the steps to take.
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