Dave Lukas Chats with Ruben Dua
352: Growth Mindset and How to Better Build Trust and Tell Your Story Through Video with Serial Entrepreneur, Ruben Dua
This week’s Misfit Entrepreneur is Ruben Dua. Ruben is the Founder and CEO of Dubb, a popular video sales platform that helps businesses grow sales exponentially using video. He is also the host of Connection Loop, a show that focuses on the stories of leaders, innovators, and friends
They work with over 65,000 businesses, including well-known organizations like Keller Williams, Grant Cardone, Fannie Mae, and eXp Realty, whose sales teams use the platform to produce personalized video messages that boost connections, conversions, and revenues.
Ruben has 20+ years of marketing experience and is also the author of the best-sellers, Click Record: How Overcoming Fear, Storytelling, and Video Marketing Can Change Your Life and Just Dubb it.
Communication and connecting is critical to success in business and one of the most important ways to do that in today’s world is through video, so I asked Ruben on to give us his best advice on how to maximize the use of video to grow and connect.
Ruben has always connected with the idea of thinking differently. Ruben’s origin story started with music. He started to explore music as a young kid going from Mozart to eventually punk rock. He learned how much math was behind things in this world, including music, but it was the art of being created that really made a difference. Because of this, he got into tech in the 90’s and his first startup was in 1998 as a video tech startup. Since then, he has connected with the idea that people want to be unique, they want to stand out from the crowd, and he had helped them with his business to do so.
The way we all communicate has changed dramatically in just a few years. Where do you see the state of communication today and where do you think we are going in this area?
At the 10 min mark, we talk about the challenge of having unlimited communication and the constant bombardment of it.
Why is video such a powerful way to connect?
How do you use video to truly build trust? Is there a set of principles you can share?
At the 29 min mark, Ruben talks about a scarcity mindset vs. a growth mindset.
Anything else we should know about video marketing?
What should we know about how to tell a great story?
Top entrepreneur lessons from your journey?
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