Dave Lukas Chats with Travis Chambers
248: Story Selling and The Art of The Perfect Video Ad with Travis Chambers
This week’s Misfit Entrepreneur Travis Chambers. Travis is the founder of Chamber Media, a firm that takes companies from being product and service sellers to brand builders by doing what he calls story selling through creating scalable social video ads that drive millions in sales.
Travis led distribution and content strategy for “YouTube’s #1 Ad of the Decade,” Kobe vs. Messi which amassed over 140 million views. He’s worked with some of the biggest brands in the world including Yahoo, Kraft, Old Navy, Coca-Cola and has been featured in AdWeek, Forbes, HuffPost, and Inc. Magazine. Travis regularly speaks at conferences such as INBOUND, the Bill and Melinda Gates Foundation, Google Growth Summit, VidCon, and VidSummit among many others.
But, what I love most is that Travis built his business to suit his lifestyle. It was goal from the start. And I’ve asked him to come on share how to do it.
Everything started when Travis was a kid with 8 mm cameras. He got into the film industry and in his early 20’s had his first kid, his dad got Parkinson’s disease…and cancer…and divorced after working 70 hours per week his whole life. Everything hit him at once. He was working at 20th Century Fox in his dream job making commercials for the movies. Entrepreneurship had never crossed his mind. His “mid-life crisis” hit when he was 23 years old and made him ask what he really wanted to be doing with his life.
He realized there was so much more out there, so he left and started Chamber Media to live life on his terms.
What are those terms for you, your ideal lifestyle?
Where does someone start? What do they need to consider to build a lifestyle business?
“Start with a service first. You can always sell yourself as an entrepreneur. And if you can sell yourself to one person, you can sell yourself to 100 and have a successful business.”
Tell us about what you do and your principles you used to build and now run your business…
What have you put in place to allow the business to scale and let you step away?
What is the most important lesson you’ve learned on your journey so far?
What is a “Story Seller?”
What makes a #1 video ad? What are the components that go into it to drive engagement and sales?
Anything else around marketing with video we should know?
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