Dave Lukas Chats with Michael Houlihan and Bonnie Harvey
93: Chasing the Barefoot Spirit with Michael Houlihan and Bonnie Harvey
This week’s Misfit Entrepreneurs are the king and queen of the wine business. Michael Houlihan and Bonnie Harvey are the co-founders of Barefoot Spirits, the world’s largest wine brand. You no doubt have had some of their product before. In fact, my wife and I toasted in the New Year with some Barefoot Bubbly just this year.
As you can imagine, Michael and Bonnie have won just about every type of award and been featured on every major news outlet you can think of. But, they haven’t just created an amazing business, they have created a mission to help others do the same. After writing their #1 New York times best-seller, The Barefoot Spirit: How Hardship, Hustle and Heart Built America’s #1 wine brand, they set out to teach entrepreneurs how they can create their own success using the principles they learned in starting Barefoot with no money, no knowledge of the wine industry, and a vision.
It’s these principles that I am most excited for them to share with you in this episode.
Mike and Bonnie were never really interested in getting into the wine business. But, they did like the wine country. After a year of being together, Bonnie came to mike with a crazy idea. They were both consultants in the area and an opportunity came up to help a client of Bonnie’s collect on some large outstanding payments from a winery. Mike went to help negotiate and found that the winery had just declared bankruptcy. In the absence of Money, Mike negotiated for bulk wine and bottling services.
Now, they had to figure out how to bottle and sell the wine. By the time they had everything together, the winemaker they had worked to get the deal for said he wasn’t interested in selling it. Bonnie and Mike cut a deal to take it over and sell the wine paying the client back in full for the payments that were owed. That is how they got into the wine industry.
At what point did success come and what did you learn that helped it to happen?
What is the Barefoot Spirit?
It is the spirit behind the Barefoot brand. From starting in a laundry room with no knowledge to the success they have had – it came to down to belief. Believing in yourself and your business through the challenges, the ups/downs, and working in a good relationship with everyone that touches your product. It’s about creating the win-win-win.
At the 14 min mark, we talk about why Bonnie and Mike’s book is dedicated to Randy Arnold, how he supercharged the growth of Barefoot, and what they learned from him.
“One of the best ways to grow a brand is to turn your customers into your advocates…”
How can people find ways to turn customers into advocates by being involved in the community?
What are the 4 stages of growth?
What can companies do in each stage to be successful?
At the 42 min mark Mike and Bonnie give a few points from their programs on skyrocketing sales and “shelf smarts.”
Why is entrepreneurship so important in today’s world?
Entrepreneurship is the growth engine and innovation engine of our economy. The big companies are acquiring the startups and small companies because they are the ones with the ideas and taking the risks. This is an amazing time to be an entrepreneur.
If you are an active person like me, you should be rewarded for it. As a husband, a father, and a business owner, I know how important it is to make sure you have the right life insurance in place to take care of your loved ones should something go wrong, but is too much to ask for the company selling me that insurance to take into account the fact that I love to run, swim, bike, hike, and just about anything else I can do to stay fit? – I don’t think so. And that is exactly what Health IQ does.
60% of Health IQ customers save up to 33% on their life insurance.
Even if you have a life insurance policy, it never hurts to shop. So, take a few minutes to see if you qualify, how much you can save and get your free quote today at www.HealthIQ.com/MisfitEntrepreneur
or mention the promo code ‘Misfit’ when you talk to a Health IQ agent.
Here’s to being rewarded for living a healthy life!
If you are looking to grow your impact, tribe, and reach on Instagram, you have got to check out Assistagram.
Assistagram is like your own personal, virtual assistant that’s hyper focused on your Instagram account, doing hundreds of thousands of little manual actions, 7 days a week. This is not a bot. You get a real team of people that work with you, know your goals, and craft a plan with you to ensure everything is being done to your standards.
They have a very special offer exclusively for Misfit Nation. They are giving a FREE month of their Engagement Service to you just to try out and see how much they can help you. In addition to that, they are also giving you a FREE Growth Hacking Guide.
Just go to www.MisfitEntrepreneur.com/Assistagram