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Misfit Entrepreneur 15: Kelly Roach

Dave Lukas Chats with Alex Weber

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 294: People Don’t See It Until They See It; How to Become Fail Proof with Alex Weber

This week’s Misfit Entrepreneur is Alex Weber.  Alex is a former American Ninja Warrior, Award-Winning Entertainer for NBC, and international keynote speaker on leadership and peak performance.  If that is not enough, he’s also a world record holder and best-selling author of Fail Proof, Become the Unstoppable You.

Alex has proven that you can learn to consistently operate in a peak state and accomplish more than anyone thinks is possible.  So, I’ve asked him on the show to teach you how to do it in your life and business.  

www.ImAlexWeber.com 
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Show Notes

Alex was a bullied, insecure, awkward kid until a leader came into his life.  It was a high school lacrosse coach.  He told Alex he could be good at the sport.  This small vote of confidence spurred Alex to work as hard as he could and commit to it.  The more he poured himself into it, the more he grew.  He gained, friends, confidence, respect, etc.  Alex learned that when find an outlet to be successful, it can make all the difference in your life.  He went on to play in college and started every game as a freshman, but then got benched every game as a sophomore.  This affected him negatively – so he worked hard and came back and was a player his junior and senior year, but he never forgot the way he felt and was affected when he was sidelined.  His path was like many other at U of Penn – get a business degree and go to Wall Street.  It wasn’t the path for him, but he followed the path “he was supposed to go down.”
On evening, he was sitting around with friends talking and he asked the question, “What do you want for your moments on earth?  He wrote down his answer.  The next morning, he read what he wrote and started doing action and theatre.  He did it quietly, but new it was right for him. 

“People don’t see it until they see it.”  Once those around him, saw him have success and be in commercials, etc. they can around and understood his path was to go that way.

He moved to Los Angeles for his career and start acting and doing comedy.  In fact, he’s done stand up for many years. 

During this time, he was also coaching Lacrosse for a prestigious High School.  Right before the season started, the head coach quit and he was names interim head coach, so he gave it everything he had.  He fell in love with it.  The team had never won a playoff game and in that year, they won the LA championship and Alex was named Lacrosse coach of the year. 

You have to notice when it is time for new chapters in your life.  You have to move to next chapter with courage and grace.  He wanted to fulfill his acting career and ended up getting hired as a host of American Ninja Warrior.  Part of his job was also trying everything on the show, and he failed at it.  But, after the end of the first season, his bosses said that he was crushing it at failing, but as a former athlete, he could be really good.  

They gave him the opportunity to be an athlete again.  He ended up winning an award for hosting, but also pursued being a contestant on the show.  He also pursued his speaking career by blending his experience as a host, pro-athlete, coach, and comedian.

Define unstoppable…
  • It’s not that you will live a life without challenge or fear.
  • It is knowing you want something and are committed to it.
  • No matter what comes at you, you are not going to stop.
  • It is being relentless. 
  • If you are unstoppable, you will get to your goal.

What does it mean to get into a peak performance state and stay there?
  • If you want it, you will make it happen.
  • If you are clear on your powerful, visceral why – the thing that makes your heartbeat faster, it will ripple through your life.
  • Fight for the best version of yourself.
  • You decide to get in the jungle, so you must see it to them.
  • Peak performance is a building process. 
  • Preparation is one of the biggest things.  Be around the best you can. (Athletes, entrepreneurs, etc.) 
  • Being around people that are more successful or experienced than you will elevate your capability and possibility.
  • Once it is time to perform – you need to “get in your body.”  Get the blood going.  Visualize your success.
  • Focus on the immediate actions that will affect your success.
  • Things are won or lost in the moment by who we are and our commitment.  Choose to believe in yourself.

What is it that holds most people back?
  • Good is the enemy of great.  Good is a trap.  Strive to be great. 
  • We are quick to dismiss wanting to be and do more.  Our minds hold us back.
  • Don’t let negative thinking validate fear. 
  • You are capable of doing anything you really want.  It is a choice, a commitment to see it through, and believe that it is possible.

What is the “Fail Proof system?”
  • 6 steps
  • Step 1:  Identity goals that matter to you.
  • Step 2:  Make it real.  Get it from idea to reality.
  • Step 3:  Dive in the deep end.  It’s big bold action.  This leads to initial progress.
  • Step 4-6:  The Chain Reaction.  The progress feeds on itself and it becomes snowball effect.
  • Step 4 - you will have adversity and your emotional reactions and how fast you overcome to get back to what matters is most important.  Respond, don’t react to emotion.
  • Step 5 is the “golden nugget” – find one thing that you can do better.
  • Step 6 is staying committed, full effort and full belief.  Implement your golden nuggets.

How do people foster the ability to respond instead of reacting to emotion?
  • Reacting is weakness.
  • It is short-sighted.
  • You can feel the emotion, but if you let it control you, it is your weakness.
  • Feel it, but channel it in a way that is productive.

What are some of the best ways to translate the lessons you teach to entrepreneurship?
  • You must find your crew.  People you admire to have around and fuel each other.
  • Get a small group committed to each other’s success and hold each other accountable.
  • Don’t go it alone.  Your best may not be able to be attained alone.  Many times, our best is summoned when others need us and we have to level up to help them.

What have you learned from doing standup comedy that has helped you as an entrepreneur?
  • He was scared to do it.  And had to dive into the deep end.  Just like you have to do as an entrepreneur.
  • It has taught him how to feel a crowd and know if he is engaging or not – or hitting the market.
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It has brought a new level of awareness.  

Best Quote

  • What do you want for your moments on earth?
Misfit Three

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Zoom out.  You are a living creature on a planet.  What do you want for your moments on earth?

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Purpose is the meaning of life.  Purpose can be anything as long as it is meaningful to you.  Find your purpose and see if it can be with people.

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Be open to the gifts.  Do not have blinders on so much that you miss the gifts on the journey.  


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Misfit Entrepreneurs, you’ve heard me talk about my focus on Ironman racing and how important my health and wellness is to me.  It’s also extremely important for success an entrepreneur.  If you aren’t healthy and in good shape, its hard for you to perform at your best.

That’s why I take Athletic Greens.  I started taking Athletic Greens because I wanted a product that helped all areas of my health from my energy to my nutrition and in this crazy covid world, a strong immune system.  I love it.  It not only does all that and more but tastes great as well. 

With ONE, delicious scoop of Athletic Greens, you’re absorbing 75 high-quality vitamins, minerals, whole-food sourced superfoods, probiotics, and adaptogens to help you start your day right. This special blend of ingredients supports your gut health, your nervous system, your immune system, your energy, recovery, focus, and aging.  It’s lifestyle-friendly — whether you eat keto, paleo, vegan, dairy-free or gluten-free and it costs less than $3 a day.

Athletic Greens is trusted by Professional Athletes and leading health experts like Tim ferris and Michael Gervais.

it’s time to reclaim your health and arm your immune system with convenient, daily nutrition — especially heading into the flu and cold season! It’s just one scoop in a cup of water every day. That’s it! No need for a million different pills and supplements to look out for your health.

To make it easy, Athletic Greens is giving Misfit Listeners a FREE 1-year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase. All you have to do is go to Athleticgreens.com/Misfit 

Take ownership over your health and pick up the ultimate daily nutritional insurance.  Get your Athletic Greens today
Misfits, you’ve heard me talk about my trading and investing many times.  I’ve been in the game for almost 20 years and have taught thousands of students all over the world my strategies.  One thing I have always looked for are trends that are a good opportunity for investors. 
Recently, I was introduced to an opportunity that may be positioned very well for the times we are in.  In fact, after some research, I saw that the largest investment firm in the world, Blackrock, who manages almost $20 Trillion is invested in it.  The company is called Goldmining Inc, ticker symbol GLDG.

GLDG operates gold mining operations throughout the world and was smart to purchase its gold resources during the recession for pennies on the dollar.  Now, with gold approaching all-time highs, it is poised to reap the benefits. 

I’ve always loved gold as a store of value and a hedge against inflation and have traded many companies like GLDG who have appreciated hundreds of percent.  While no one can guarantee that will happen with GLDG and I am not giving your financial advice (you should consult with your financial adviser), I do see great opportunity for the company and the fact that Blackrock is involved tells me I am not alone.  Analysts are currently saying the company is undervalued and has tremendous upside potential

To learn more about Goldmining Inc. and stay up to date with the company’s success, go to www.GLDGnews.com

Consult your financial adviser and check out GLDG today!
Misfits, it’s not often that I come upon a truly unique business that grabs my attention and shows me a completely new way of creating a side-income or even a 6-figure income with very little effort on my part.  In fact, most of the time, opportunities that promise this type of experience are too good to be true and don’t pan out.  But there are ones that do, and I found one in Ecom Automation Gurus. 

EAG offers turnkey passive income e-commerce businesses in the e-commerce and YouTube industries. 

It is truly done for you business management.  They create your e-commerce store, select the best products in the most demand according to their proprietary processes and manage all of the sales and client support for you.  With YouTube, they create and manage pages that generate income from advertising.  And when I say, “done for you,” I mean done for you.  They handle product research, product listings, customer support, optimization, full client support for you the business owner. 

EAG has helped many clients add an extra $100 up to $100,000+ a month in passive income.  You're the owner and EAG is the contractor and the way they make money is they get a percent of the profits earned.  This gives them all the incentive to maximize your sales and keep them growing. 

In fact, I like their model so much that I am customer, and I can say the experience has been awesome!

And after my experience, I wanted to share EAG with you the Misfit listeners.  And I worked with them to give you a 15% discount off any of EAG's services.   All you have to do is go to  www.ecomautomationgurus.com and mention Dave Lukas or The Misfit Entrepreneur podcast on the booking page when you schedule a call.  ​
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