Dave Lukas Chats with Mike Moll
293: How to Speak to the Customer and Accelerate Your Marketing with Mike Moll
This week’s Misfit Entrepreneur is Mike Moll. Simply put, Mike is a marketing expert with a special focus on helping entrepreneurs build systems that create time freedom. He built a fully remote company in 2013 and then has replicated that in helping hundreds of other companies charge what they are worth and free up the entrepreneur in their business.
Through his company, MarketMe, he’s worked with everyone from Trends to AppSumo and regularly speaks on how to build effective and successful marketing systems. I’ve asked him to come on and share his best strategies and advice on how to create better marketing systems in your business.
@TheMikeMoll on Instagram
Mike was not a great student. He felt that everything he was doing was wrong and questioned if he was smart or not. He started making money early in life, working 25 hours a week even in high school. He went to college, and it didn’t last. He was on academic probation within a year and ultimately left. He did a bunch of odd jobs in things likes breakdancing, Bingo caller, and then did some sales roles. He felt he needed to grow up and get a real job, so he got into insurance and did it for 6 years.
In his 6th year, he had a complete nervous breakdown. He was doing well financial, had a company car, etc., but he was not happy. He knew things had to change. His family and life at the time told him he had to find something else. Two weeks later he left and was unemployed with no plan. He started a software company out of his house and as he says, “That caught him up on everything he had not learned and needed to learn about life and business.” He pivoted a year in and turned it into a marketing agency. That is where found his calling and groove to doing what he is today.
What is your business today?
What is the most important piece of a good marketing strategy?
What is the best way refine and state how you help clients?
Any other elements of a great marketing strategy?
What should we know about Google Ads?
At the 26 min mark, Mike answers the question, How do you generate high converting leads with one single message?
How does someone automate things to free themselves up in the business?
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