Dave Lukas Chats with Mike Juergens
292: What If? The Art of Possibility with Serial Entrepreneur and Modern Day Renaissance Man, Mike Juergens
This week’s Misfit Entrepreneur is Michael Juergens. Mike is a very interesting guy and a modern-day renaissance man. He runs the winery solutions practice for a Big Four firm. He founded the wine industry in the Kingdom of Bhutan. He owns the award-winning So-Cal Rum company that boasts the highest rated silver rum of all time. He runs the Drinking and Knowing Things newsletter and is the author of the best-selling book with the same name. And if that is not enough, he is an adventure race addict and candidate to become the 58th American to qualify as a Master of Wine. Oh, and he’s also a professor at the University of California Irvine.
Mike’s motto is “do epic stuff with awesome people,” And on this show, we have epic conversations with awesome people. So, I’ve asked Mike to come on today to share how he’s done all he’s done and what he’s learned along the way.
Mike got to where he through interesting experiences that he was not afraid to lean into. As he says, the universe is constantly presenting us with opportunities and we are often too caught up in our day to day to realize or, even if we do, we don’t lean in on it. So, Mike decided to lean in on everything that seems cool and that has lead him to where he is.
Explain more about we should and can lean into the opportunities in our lives…
With all that you do, you still choose to work and have a job. Why still do that when you have all your businesses?
Talk about how you created your role…
How do you keep up with everything? How do you schedule your life?
How did you create the wine industry in the Kingdom of Bhutan?
What did you have to do to get started?
At the 29 min mark, Mike talks about how he got into the rum business…
You’ve spent 25 years traveling the world meeting people, what are the most important things you’ve learned about life and business?
Advice for people that aren’t living the life they are capable of?
What does it mean to optimize the runner’s mindset?
We have a great conversation on racing and breaking through mental limitations…
Drinking and knowing things – what should they know about wine?
What’s your favorite wine?
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