Dave Lukas Chats with Krista Ripma
242: Authenticity Wins, How to Grow Your Brand and Business by Becoming Your Authentic Self with Krista Ripma
This week’s Misfit Entrepreneur is Krista Ripma. Krista is the founder of the digital marketing agency, Authentic Audience, which helps transform clients’ businesses by implementing innovative marketing strategies focused on authenticity, storytelling, and selling the truth. She is also the host of the Authentic Audience podcast.
Krista and Authentic Audience have been featured everywhere from Forbes to Entrepreneur and her passion for helping others tell their stories and share their truth through radically honest marketing is un-matched.
Radically honest. We don’t see that as much as we should these days, and it’s important to make sure we are being true to ourselves and our businesses, so I asked Krista to come on the show to discuss what it truly means to be authentic and honest in today’s world.
Krista has always been in to sharing stories and sharing stories. She studied communications and film in college and went to work in film in LA. But the whole industry was inauthentic. She loved the stories, the scripts she read, but the world around her was fake. She did all sorts of jobs and learned what it meant to work hard.
From there she went to working with TV networks in health and wellness. During this time, she met a Yoga star who needed help with her brand and Krista helped her grow the brand. She loved it and realized that is she is what she wanted to do. Help people grow their brand in an authentic way.
How does someone transform their business through authentic? What do they do?
What is working and what is not in marketing strategies and launches today?
Is there a formula that you use for launches?
How does someone get leadflow and build a list to market to?
At the 31-minute market, Krista gives her best advice on selling, both online and in general..
At the 38 min mark, we discuss “asking for the business.” It’s best to just listen…
Shifts in online selling?
Best advice for entrepreneurs in today’s world?
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