Dave Lukas Chats with Andrew Lee Miller
304: The Art of the Startup and Growth Hacking with Andrew Lee Miller
This week’s Misfit Entrepreneur is Andrew Lee Miller. Andrew is a startup expert; in fact, he’s known as @AndrewStartups around the world and has been bootstrapping companies for over 15 years. He is a marketing expert and founder of the award-winning marketing agency, Growth Expertz. He has driven growth for 3 VC backed startup exits to the tune of $450 million and dozens of other funded startups, including raising over $25 million in seed rounds in the last 5 years.
Andrew speaks and trains entrepreneurs throughout the world on paid advertising, growth hacking, public relations, search marketing and more. He is also the author of the best-selling book, The Startup Growth Book.
What I love most about Andrew is that he is scrappy and finds a way to make it happen no matter thecircumstances and I’ve brought him on to share his best with you in this episode.
Andrew was born and raised outside Columbus, Ohio. His whole family were entrepreneurs, but he never grew up wanting to be one. He ended up having his own business at 16 detailing cars and had a problem with authority which made him want to stay independent. He went to college for general business and switched to international business. He started a virtual resume startup in his senior year. He and his partner got investment and the business took off – it actually scared him because he didn’t want to be stuck in this one business through his 20’s, so he decided to travel.
He moved the Mexico when he was 21, then after a few years moved to Dubai. Dubai was much different and didn’t have much of a startup culture. He joined a company that was a sort of Craig’s List type service as head of marketing. He growth hacked the company from 800k page view a month to over 25 million and the company was acquired for a large amount. Andrew realized there was a niche in growth hacking. He had a few more successful projects in Dubai and then went to Silicon Valley and had another successful exit. He then started coaching people and became a digital nomad helping startups and traveling to over 40 countries.
You mentioned a formula for growth hacking that you put into practice and now teach others, take us through it.
What is the difference between advertising and marketing?
Talk a little more about organic. What do you advise? What’s the best place to get traction?
What are your thoughts on social media? Where should people be to get the most bang for the buck?
At the 22 min mark, Andrew talks about using influencers and micro-influencers to help grow your brand and visibility.
Other PR hacks entrepreneurs can use?
At the 30 min mark, Andrew talks SEO…
Thoughts on raising money and exiting companies?
What is it that you think most entrepreneurs miss that holds them back the most?
Any other lessons from your entrepreneur journey that have made a huge difference?
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