Dave Lukas Chats with Jeff Lieber
256: Cracking the Amazon Code with the Master, Jeff Lieber
This week’s Misfit Entrepreneur is Jeff Lieber. Jeff is the founder of Turnkey Product Management, a boutique Amazon consulting firm, which helps brands at every level sell their products on Amazon.
Jeff started by selling his own products on Amazon and identified the fundamental strategies to help sellers to stand out among the competition and see their full potential on Amazon. TurnKey offers everything from Full-Service Amazon Account Management to Consulting to Amazon Ad Management. He’s been so successful that he’s been asked to work with some of Mark Cuban’s Shark Tank portfolio of companies and has helped clients go from $0 to $100k+ in one month in sales. His secret had been mastering Amazon’s pay-per-click advertising, key word research and optimization, listing optimization, and other areas that when put together give him and his clients a big advantage.
Amazon is one of the most accessible places to start or grow as an entrepreneur and I’ve asked Jeff to come on and share his secrets with you.
Jeff graduated college in 201o and got a job at a health care company in San Francisco. But, he had always been interested in entrepreneurship and been on the lists for some of the top internet marketers. In 2014, he saw an opportunity for Amazon where people where sourcing and launching their own products. That model made sense in that he could source a product and create a brand around it. He decided to take a leap and do it on the side. He started with “puppy training pads” of all things. He paid the bulk of his life savings for a container of it, $15000. He started out slowly but got better at marketing and soon had success. He then launched other products and after about a year, he had replaced his income and decided to focus on it full time.
A friend of his launched a product on Kickstarter that did well but were not having success on Amazon. They tapped Jeff to help, and he doubled their sales pretty quickly which led to more referrals and helped him build a consulting practice. He got overwhelmed and was stressed to the max. He decided to sell off the businesses and keep just Turnkey and focus on that, which he did.
Because he could focus, it really took off.
What does it take to become a successful Amazon seller and what are some of the best practices on how to do it well such as product sourcing and branding?
Share a case study of how you doubled sales with a client…
Any other tips?
Any niches you see that are up and coming?
Anything else people should know about selling on Amazon?
What surprised you most on your entrepreneur journey?
Best advice for entrepreneur’s starting out today?
Misfits, think about this. Over 4.2 Billion. That’s billion with a B – essentially half the world’s population is active on social media right now. Do you think if you want to grow your business, connect with your customers and find new ones, you need to be on social where they are? You bet you do.
Additionally, if you want to build loyalty and stand out from the competition, you need social!
And if you want to make using social media easier, and more impactful—you need Hootsuite.
Hootsuite is the must-have tool for managing and growing your business on social.
The solution makes it easy to find your audience — whether on Facebook, Instagram, LinkedIn, Twitter, YouTube, or Pinterest. You can schedule content, publish posts, and track your success all in one place.
It is truly a one-stop shop to run your entire social footprint!
Millions of businesses around the world use Hootsuite to supercharge their social efforts—and now you can as well with an amazing offer from Hootsuite for my audience. A free trial and 50% off your first year! That’s right 50% off your first year.
All you have to do is go to www.Hootsuite.com/Misfit. Maximize your social impact today with Hootsuite.
If you are looking for one of the best tools to help you focus and center yourself daily, the 5 Minute Journal is the best one out there.
This short 5-10 minute daily routine will help you in all aspects of your life and success.
It is one of the simplest and easiest ways I have found to consistently improve myself and my well-being as well as ensure better results and success.
Check it out and get your copy today!
Check it out at www.MisfitEntrepreneur.com/Journal