Dave Lukas Chats with Greg Salsburg
254: STiRing Things Up and Standing Out Through True Consciousness with Marketing Master, Greg Salsburg
This week’s Misfit Entrepreneur is Greg Salsburg. Here’s the first line from his online bio: Greg Salsburg has been ostracized by society since birth and became a disappointment to his family and all those who came in contact shortly thereafter. His freakish nature, early adoption of donning loud footwear and love for all things “Seuss’ian” made him a pariah on the playground.
Intrigued? How could you not be?
Greg is the CEO and Founder of STiR Communications. STiR-communications is a business consultancy firm that leverages the ubiquitous channels of distribution to advance clients messages and bottom line objectives.
Greg’s success has spanned decades and is truly impressive working with everyone from Four Seasons to JP Morgan and even having Muhammed Ali and The New York Yankees as clients. He’s won countless awards and has been a 20 under 20 recipient, 30 under 30 recipient, and 40 under 40 recipient. How’s that for consistency. Although his forward facing role is directing STiR-communications strategic and creative forces, it’s his transformational work with business leaders behind the scenes; through his mindful practice and real word acumen, that has earned him the nickname the “Consigliere Consultant.”
But, for Greg it was a straight up rise to success. He was a multi-millionaire who lost every penny and had to re-invent himself. He did this by embracing humility and seeking wisdom. It’s this journey and what he learned and put into practice to create his success 2.0 that I want him to share with you in this episode.
Greg started off in news and sports in New York and with NBC TV and sports. He transitioned from there into marketing because it just wasn’t fulfilling. He met someone who was starting a business called Café Hollywood which was later changed to Planet Hollywood and became the worldwide director of marketing and public relations.
This changed the trajectory of his life. Greg had a unique ability to communicate, and it shined through. It was a leap of faith to go from journalism to marketing at a global level.
He was always very impressed with those that had an entrepreneurial spirit and could build and create something from nothing vs. seeing it and reporting on it from the sidelines. This eventually led to him creating his own marketing and PR company after his success and learning journey at Planet Hollywood.
At one point you had everything and were living a rockstar lifestyle, then lost it all. What happened and was there a moment or an epiphany that changed everything?
What did you learn on the journey and what did it teach you?
EQ is misunderstood and not thought about that much. Define it for us and then tell us more about the 3 areas we need to understand.
How do the 3 areas intersect with EQ?
One of the things I like about your messaging is the blend being bold and audacious with a hint of sarcasm and comedy – is that the secret to standing out in today’s world?
Explain the significance of why STiR is spelled the way it is…
What are the elements of a great communication strategy?
Any company really doing it well?
What is the changing dynamic of business and important to understand post-pandemic?
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