Dave Lukas Chats with Anthony Sarandrea
203: Own the Customer, Not the Offer, Secrets from the Man Behind over 1 Million New Customers per Year, Anthony Sarandrea
This week’s Misfit Entrepreneur is Anthony Sarandea. Anthony is an interesting Misfit Entrepreneur. Not only is he known as one of the top customer generators in the world with a business that drives over 1 million new customers a year for clients, but he’s been featured alongside Snapchat Founder, Evan Spiegel as one of the entrepreneurs changing the world.
He’s one of the top Forbes 30 under 30 entrepreneurs, philanthropist, and is even getting into acting. But, the thing that impresses me most is how methodically, consistently, and quietly, Anthony built a powerhouse that works behind the scenes driving the business and customer acquisition of some of the largest companies in the world. They rely on him and his businesses to make them go.
And today, I not only want to talk about the secrets Anthony has learned on how to find and get customers, but also the lessons he learned in building businesses doing 10’s of millions of dollars that not many know about.
Anthony Sarandrea on Instagram
Anthony grew up in a lower middle class family. His dad was a police officer and his mom was nurse. He was taught to work hard and had talent in sports, specifically basketball. His dream was to play pro-basketball and went on that path. Halfway through college, he found the internet. He saw a guy in a fancy car running around on a Tuesday and asked him what he did. The guy told he worked on the internet.
Anthony convinced the guy to let him learn from him and started essentially shadowing him working 18 hour days learning everything he could from all sources he could get information.
His knowledge turned into skill and his first business where people hired him for online/internet projects running ads.
He grew and hired his brother, then another and then other employees, etc. and kept growing it. He built it out to where today, Anthony’s business is basically a Lending Tree for services needed by distressed Americans – basically a lead generation powerhouse for products and services for people that have challenges like too much debt or low credit scores, etc. The market had been ignored and underserved and Anthony stepped in to help people get the services to help them.
What does it mean to “Own the Customer and Not the Offer?”
At the 9:52 mark, Anthony breaks down his business and how it operates….
How did you figure all of this out?
How do you get your business customers?
Since you are dependent on a clients success, how do you impact that?
Tell us about your customer acquisition strategies…
What works and what doesn’t when it comes to driving traffic?
Any resources to help people get started in the basics of doing ads?
What are the best lessons you have learned in entrepreneurship that you apply every day?
How do you find the best? The A-players?
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