Dave Lukas Chats with Rytis Lauris
201: Secrets of Omnichannel Marketing with Serial Entrepreneur, Rytis Lauris
This week’s Misfit Entrepreneur is Rytis Lauris. Rytis is the co-founder and CEO of Omnisend, the Powerful marketing automation platform focused on moving eCommerce marketers beyond generic email marketing tools. It’s currently the fastest growing marketing automation platform in the industry. Because of this, Rytis has gained a lot of notoriety within the eCommerce community for his insights on omnichannel and the future of eCommerce.
With over a decade of experience building and boostrapping successful startups in e-commerce, I wanted to have Rytis on to discuss the importance and future of marketing coming out of the Wuhan Coronavirus quarantine and how important it is for you to understand the different ways you need to market to stand out.
Rytis Lauris on LinkedIn
Rytis graduated with a degree in political science and no experience in technology or marketing. When he was 21, a friend ask him to help with a business he was starting. He had no experience but figured it out and made it work. He never looked back and has been an entrepreneur ever since with a number of businesses. He got into digital marketing (which Onmisend was born from) and had success, but while running that business, started a few others that didn’t work out. One was a postcard business and the other was a polling tool for presenters on stage at conferences and events. He learned a major lesson in that every business has to solve a real problem. The two failures were “nice to have” products, but not necessities.
“You have to find a monetizable customer pain/problem to solve. That is the only way to build a proper business.”
What is Onmichannel marketing?
At the 12 min mark, Rytis talks about Omnichannel in action with examples…
What works best for a B2B and for a B2C strategy with Omnichannel?
Are there any changes or shifts you see happening or coming because of the virus?
Amazon? Friend or Foe? Should it be a part of an Omnichannel strategy?
What is the difference between a Omnisend type solution and a Hubspot type?
If you had to give one of your best pieces of advice, outside or Omnichannel, for entrepreneurs to market their business, what would it be?
How important can the little things be such as reviews online, etc?
What has surprised you most on your entrepreneur journey?
What is your best advice for an entrepreneur starting out?
Anything else you want to share?
"You have to find a monetizable customer pain/problem to solve. That is the only way to build a proper business.”
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