Dave Lukas Chats with Michael Gerber
149: The E-Myth Misfit Style with The Legend, Michael Gerber
This week’s Misfit Entrepreneur needs no introduction as he has probably influenced all of us in some way in our lives at this point. I’m excited to welcome Michael Gerber. For those that maybe know the name, but not so much about him, Michael is the author of The E-Myth, the e-Myth Revisited which have been awarded New York Times best-seller status each year for over two consecutive decades. Michael and his ideas are featured everywhere from INC, Forbes, Entrepreneur, and just about every other top business outlet.
He is also the founder of Michael E. Gerber Companies which do everything from things like his Radical U Entrepreneurship school to Masterminds and Prodigy Business Books, the publisher of now 19 e-myth entrepreneurial development books.
Michael’s brand has touched the lives of over 5 million readers and small business owners transforming how they do business. Needless to say, over 45 years Michael has pretty much seen it all, done it, and probably invented a lot of what you are using in your business today, so I’m very excited to have him on and share his wisdom.
Michael didn’t start his entrepreneurial career until he was 40 years old. He didn’t ever plan on being an entrepreneur, nor had much interest in business. The only reason he became involved was because his brother-in law roped him to speaking to one of his clients of his advertising firm. The client was having trouble converting leads to sales for their high-tech business.
Michael didn’t have a clue what to talk to the client about but went anyway. The client was confused as to what they were talking because Michael didn’t know anything about their business. They both had no idea how to proceed but did.
It was that meeting that shaped the rest of Michael’s life and the lives of millions because by the time they were done talking, Michael was able to help the client understand that they needed a system to sell their solutions. Michael had learned that many years earlier when he sold encyclopedias for a stint. Michael succeed because he followed a system and the big “aha” for him with the client was that the systems were key and what were needed for the business, any business to succeed.
The client then asked Michael if he could create a system and Michael said, “Yes,” and hired Michael on the spot. That was the beginning of everything and birth of the ideas that became the E-Myth.
For those that have never read the E-Myth or E-Myth books, can you give the central tenants of the books and why they are so important?
What are the 4 hats that every entrepreneur must wear?
“It’s not the money, it’s the meaning that truly satisfies…”
What is your advice to bridge the gap of those that have a dream and mission, but fail in really executing to make it come to fruition?
7 Essential Steps to Creating a Great, Growing Company
People always rush by their “primary aim.” They focus on the money, making money, and miss the most critical aspect and underpinning of what it take to truly make the money – the anchored, aim that pushes them through to get to the dream.
At the 25 min mark, Michael goes more in depth on what it means to have a “dream.”
“It’s never a people problem, it’s always a systems problem.”
Of all the you have created, done, and been part of, what is the most important business less you’ve learned along the way? Life Lesson?
Tell us about Radical U…
You can get the 8-fold path for free at Freebook.MichaelEGerber.com
Tweet This: “It’s never a people problem, it’s always a systems problem”
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