Dave Lukas Chats with Nathan Hirsch
209: Going to Outsource School with Serial Entrepreneur, Nathan Hirsch
This week’s Misfit Entrepreneur is Nathan Hirsch. Nathan is the go-to entrepreneur and expert in remote hiring and e-commerce. Nathan started FreeUp.com in 2015 with $5000 and scaled it to over $12 million per year, selling it in 2019.
He then went on to co-found the Outsource School, a company that educates and provide resources to entrepreneurs to train and help them effectively build and scale their business through outsourcing. The platform combines all of the knowledge and tried and tested systems that Nathan and his co-founders have used to scale businesses to 8-figured and beyond entirely through outsourcing.
Hearing that, I bet you can guess why I asked him to be on today. In the world of Covid and business in general, it literally pays to know how to outsource well for your business – and Nathan is the guy to teach us.
www.OutsourceSchool.com/Misfit for a special offer
Nathan’s parents were both teachers. He grew up thinking he would go to school, get a job, etc. But his parents made him get jobs every summer and he realized he hated having a boss. When he went to college, he saw it as a way to learn, but also as “4 years to create a business” that he could own and run after college. He started our by buying and selling textbooks, essentially competing with his school. Before he knew it, he had lines out the door and got a cease and desist letter from the college!
He then pivoted and started selling on Amazon. He then branched out selling other items and ironically found a niche in baby products. Before he knew it, he had a multi-million dollar business selling baby products from his college dorm room and needed to start hiring because he was overwhelmed. He tried college kids and then outsourced VA’s, and through managing them learned how to put processes in place that he no teaches today to outsource.
He found a lot of holes in the VA process and it took forever to find good ones, so he had an idea to create a company that did that for people, pre-vetting VA’s and taking all the guess work or out of it. That company was Freeup.com. In 4 years, it went from a $5000 investment to $12 mil in sales with everything outsourced and done with 35 VA’s. They sold it in 2019.
At this point, people were approaching Nathan for his experience and knowledge, so he created Outsource School to give people what they need.
What are the do’s and don’ts of growing a good e-commerce brand?
Why do you think outsourcing is the best way to scale a business?
Take us through how your build a business using outsourcing…what are the steps?
“A MVP (minimum viable product) is important in any venture. Just because we sold a couple companies, doesn’t mean every idea is going to be good. So, you have to test the waters with low risk using an MVP.”
At the 14 min mark, Nathan goes into detail about how they built Outsource School.
What are the “go to” tasks or roles that should always be outsourced?
At the 19:45 mark, Nathan talks about the SOP process (Standard Operating Procedure) and why it is so important to focus on.
What’s the most important thing entrepreneurs need to get right from the beginning and why?
Anything else we should know on outsourcing?
What has surprised you most on your entrepreneur journey?
Who do you go to for mentorship and why do you choose them?
Best advice for an entrepreneur starting out today?
Misfit Nation! One of the things we hear time and time again from High Performing Misfit Entrepreneurs is to stay focused on what you are good at, find leverage and/or delegate things that you aren’t an expert in. Going into this year, one of my goals was to find the right experts to assist me in growing the Misfit Brand and footprint, so that I could focus even more on delivering you the best content and actionable information to help you succeed.
I work with a lot of partners, but one that has really stood out for me is Assitagram. I was introduced to the owner, Zach Benson, by a large influencer because one of the platforms I really enjoy and want to focus on this year is Instagram. Zach and his team are awesome. You can think of Assistagram like your own personal, virtual assistant that’s hyper focused on your Instagram account, doing hundreds of thousands of little manual actions, 7 days a week. This is not a bot. You get a real team of people that work with you, know your goals, and craft a plan with you to ensure everything is being done to your standards.
They can help with everything, and I mean everything, from content creation, growing your account following, researching and making sure you are using the best hashtags for your messages, outreach, engagement, posting, managing likes and comments – and the best part is, you can choose which services are best for you and craft your personal, tailored plan which they will execute.
If you’re serious about growing your brand and influence on Instagram, you’ve got to check out Assistagram. In fact, I’ve asked Zach to do something very special for Misfit Nation – something he’s never done before, and that is to give a FREE month of their Engagement Service to you just to try out and see how much they can help you. In addition to that, he is also giving you a FREE Growth Hacking Guide. Just go to www.MisfitEntrepreneur.com/Assistagram.
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