Dave Lukas Chats with Dylan Blau
231: How the Principles of Dog Training Lead to Massive Entrepreneur Success with Dylan Blau
This week’s Misfit Entrepreneur is Dylan Blau. What does dog training have to do with massive success in entrepreneurship? A lot actually. Dylan is the founder of Epic Dog Pros and a professional dog training expert and behaviorist. He has rehabilitated thousands of dogs; training some of the most challenging cases from extreme aggression to dogs scared of everything. His consistency & dependability is incomparable allowing him to do what others cannot.
Aside from that, he is a Public Figure, Mentor, Life Coach, and social media/PR wizard who used these tools to create all of his businesses and grow exponentially. In fact, hacking social media was the key to showcasing his talents in dog training to the world and making him known selling millions’ worth of dog training programs. Nowadays, he works with Celebrities, YouTube Influencers, Facebook Public Figures, Authors & other Social Media Celebrities to help them maximize their selling potential on social media.
So, going back to my question at the beginning. What does dog training have to with massive entrepreneur success? Dylan’s shares how he used everything he knows about dog training to create a massive brand and business.
@WeAreDogTraining on Instagram
Dylan has been training dogs for 13 years and never expected to be in that business. He originally went to school for musical theatre and even did standup comedy for a while. He thought he was headed into acting. He ended having an opportunity in Arizona to work with dogs and learn lessons from watching Cesar Milan. This inspired him and a friend to rescue dogs and train them. And he did. He found he understood it almost intuitively and continued to develop the skill. He felt that he needed to share his knowledge and what he learned to help others learn it.
As he went down the entrepreneur path, he found people like Tai Lopez and others. He immersed himself in learning top minds. This let him to fall in love with social media as it became an amazing stage for him to share everything he was doing. It began to take off. After training thousands of dogs and being known for really helping problem dogs and aggressive dogs, his teachings have been adopted by many throughout the world.
“Training a dog is solving a problem. And working with animals is almost more fun than working with people as they don’t give you excuses. They only show you their limitations. The problems to solve.”
Humans put up barriers and resistance. People can go to therapy for years and never solve their problems.
And several years ago, Dylan doubled down on his brand on social media as a dog trainer and he now has hundreds of thousands of followers across many platforms and ways to get to his teaching and training. His whole business literally runs on social media and has allowed him to sell millions in his programs.
During Covid, he offered to help others with the strategies he has used to grow online and now his latest business, The Blau Agency has grown tremendously.
What are the principles that make for successful dog training that relate well to entrepreneurship?
At the 21-minute mark, we discuss these and my DCP formula in more detail and get into overcoming the challenges that happen even if you are doing well. We also discuss structure. It’s best to just listen.
Talk to us about hacking social media to grow a business, what should we know?
How are you able to put yourself across all these platforms, how much time are spending a day, and what is your strategy to monetize? How do you manage it all consistently every day?
“The more you know yourself the more you can show yourself.”
Any last thoughts?
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