Dave Lukas Chats with Jose "Caya" Cayasso
281: The Art of the Startup and Pitch with Slidebean Founder, Caya
This week’s Misfit Entrepreneur is Jose “Caya” Cayasso. Caya is a serial entrepreneur who is best known for founding Slidebean and Recurring. He is a TEDx speaker, 40 under 40 recipient and has received a host of other awards for his efforts.
Slidebean is part of the Silicon Valley accelerator, 500 Startups and has grown tremendously. The company helps startups solve their pitch deck needs,
What I love most about Caya is how he has built his companies made them successful through organic efforts through content strategies. In fact, his YouTube channel has over 300,000 subscribers. I’m excited for him to share his strategies with you.
Caya says he made it to where he is a little bit by accident. In his first company, he didn’t really understand what a startup was. He just built a little game and put it on Kickstarter, and it got picked up. That lead to investors reaching out asking if he was raising money, etc. He didn’t know what they were talking about. He had to go through the crash course of learning the startup and investment game with the first company which didn’t end up making it. But, with Slidebean, he has learned from his mistakes and experience and has applied as well as shared with others to help them.
Talk about finding a business accelerator and how that helped you and helps startups…
Benefits and disadvantages?
What makes a great pitch deck?
Any specific elements that should be in a pitch deck?
You’ve built your companies leveraging content, tell us about the content strategies you’ve used to grow your businesses – what works, what doesn’t?
Best practices for creating content and optimizing SEO?
Tell us about using video and your strategy for YouTube…
At the 33 min mark, Caya gives his thoughts on raising capital and then stewarding it and making sure it is used in the best way. Its best to just listen.
Most important things you’ve learned to succeed as an entrepreneur?
Best advice for someone just starting out?
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