Dave Lukas Chats with Yuri Elkaim
316: Simplify to Scale and Win with Yuri Elkaim
This week’s Misfit Entrepreneur is Yuri Elkaim. Yuri built Healthpreneur to over $200 million from scratch. No following, no pre-existing client base. Totally from scratch. Over the last 6 years, Yuri and his team have helped more than 1,200 health professionals get more clients and scale their coaching businesses online with a very simple business model that eliminates overwhelm and produces 5-7 years of business growth in just 12 months. And the best part is that the process can be applied to most businesses.
If that is not enough, Yuri is a former pro-athlete, had been featured everywhere from Entrepreneur to Forbes and CNBC, and is New York Time best-selling author multiple times over. He’s even been highlighted on Dr. Oz.
Needless to say, Yuri has a wealth of entrepreneur experience and lessons that he can teach you and I’m excited for him to do so.
Yuri grew up as a competitive athlete. He was very fit, but he wasn’t healthy. In fact, he lost all his hair to an autoimmune disease at 17 years old. Within about 6 weeks, he lost all the hair on his body. This prompted him to get more immersed into studying health and start to study nutrition. He ended up playing professional soccer for a few years, but as he learned more about nutrition, he put it into practice changed his health – even growing back his hair.
One of the things he realized going through nutrition school was that there so much he just didn’t know. And he knows that if he didn’t know these things, so many others didn’t either, so it lit a fire under him to share the message of clean eating with as many people as possible.
He did find that working one on one with clients was burning him out, so in 2005, he launched his first products online. As he says, he didn’t know what he was doing. No one found his stuff and basically lived at the poverty level for 3 years. In 2010, he hired his first coach, and everything changed. He built his first business and then sold it.
Along the way, he had a lot of people come to him and ask what he they were doing to be so successful in his companies and it was realizing that there was a gap that needed filled for people that spawned Healthpreneur.
What was the difference in getting a coach that put you on the trajectory to success?
Simple business model that eliminates overwhelm and created a successful business in 12 months – what is the model?
Does this model scale down to lower ticket items?
Is there a formula or structure that works best for getting webinars to convert?
What holds back or constrains businesses the most?
At the 34-minute mark, Yuri talks about where he sees constraints the most.
Two important, but overlooked decisions that can make or break a business?
Four unpopular mindsets entrepreneurs need to succeed.
What is important for entrepreneurs to perform at their best in health?
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