Dave Lukas Chats with Alex and Leila Hormozi
263: Merging the Hard and Soft Sciences of Business with Entrepreneur Power Couple, Alex and Leila Hormozi
This week’s Misfit Entrepreneurs are Alex and Leila Hormozi. Alex and Leila are an entrepreneur power couple. They have scaled three companies to well over $100M in cumulative sales across 3 different industries (software, service, eCommerce) and continue to grow.
Their companies include Gym Launch, a service and coaching company, Prestige Labs, a premium supplement company, and ALAN a lead management software firm. In fact, they took Gym Launch from 1 employee to over 70 and $28 million in revenue in just 3 years.
Needless to say, Alex and Leila have not only figured out how to scale and grow companies quickly and effectively, but they’ve also found the right balance as a couple to do it well and I want to dig into all of this with them in this episode.
Alex Hormozi Podcast – The Game
Alex and Leila both have Youtube Channels where they give a lot of advice
Alex and Leila met in 2016 through online dating. Both were very focused on their careers. But they met for the first data and found a lot of commonalities including their love of business and their backgrounds. How they saw business was similar. In fact, after Alex heard what Leila wanted to do, he told her to skip all that and come work with him. Over 3-4 weeks of them talking and her learning more about the Gym Launch concept, she saw a great opportunity to work together. She ended up leaving her business and joining him with Gym Launch. They ran the business as just them for a year and then began to build out the teams, etc.
They actually were doing such a good job that some gyms could not handle the capacity they were creating for them, and it caused problems. In fact, Alex and Leila almost gave up. They re-worked the business model so they or a rep for them did not have to be present and things took off. From there, they got into supplements specifically for gyms. They also developed a lead management software and other solutions.
Alex mentions that they had a logistically challenged business that they had to fix, even though they were very good at doing what they did.
Alex was good at the solution side, but Leila is really good at putting the team and leadership into place.
What has been your secret to working well as a couple?
How does your dynamic work or change during tough times?
What are the principles you use to develop a successful business and teams?
At the 23 min mark, Alex and Leila talk about their culture…
“To have a great company – marry the smarts and the hearts.”
Explain your marketing and lead strategy…
Give an example of a front-end offer that works well?
Best advice for an entrepreneur starting out today?
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