Dave Lukas Chats with Alan McKenna
104: How to Create a Sales Machine for Your Business with Alan McKenna
This week’s Misfit Entrepreneur is Alan MCkenna. Alan is the President and CEO of Business Acceleration Strategies, a firm that has generated over $30 million in additional revenue for clients through implementing funnel optimization, producing 6 and 7 figure evergreen, automated sales and marketing funnels.
Alan has worked with and provided expertise to everyone from John Assaraf, T.Harv Eker, Success Magazine’s Darren Hardy, Lisa Sasevich, and a number of INC 500 companies.
Alan has done the impossible. From adding $600k in additional revenue and shortening a client’s sales cycle by 66% in just 6 months to helping clients go from $0 to over $200k a month in revenue in just 4 months – he is a master at growing a business. So, I wanted to have him on to get his best tips and secrets that you can use to turbocharge your own income.
Get a FREE copy of Alan's "9 Strategies to Boost Sales Revenues"
When Alan was 21, he was working for a company making good money, but kept seeing a guy a few years older than him that was doing exponentially better. The guy was the #1 sales guy in the company. Alan approached him and asked him to mentor him. The guy took Alan under his wing and taught him how to sell and get leads. Alan, sold for a few years and then went into marketing.
The owner of the company then purchased another company in New Jersey and Alan moved from the UK and was asked to come open the office to run marketing and build the sales team.
After a few years, Alan went back into selling because it was very lucrative. He did that for a while and had put away a significant amount of money. He then moved to California and started to study internet marketing and immersed himself in it.
His first clients came by word of mouth and things just grew from there. One of Alan’s secrets is the way he looks at a business and where sales and marketing fits in from end to end.
What was the #1 piece of advice you learned from your mentor in sales?
What is your best advice for creating a great, consistently producing funnel?
How do you setup a good joint venture?
How do you find a good JV Partner?
Brian Tracy taught you a great way to double revenues and you created a system for it, what is it?
At the 20-min mark, Alan talks about his 9 simple sales conversion strategies and gives us some of his top ones with examples on how they are implemented.
Alan gives a FREE1 page infographic on the 9 Strategies
Best methods for generating more leads?
List size thoughts?
What are the biggest mistakes that are made when it comes to funnels?
At the 38-min mark, Alan talks about how people can create a virtually unlimited marketing budget and how do it… (You’ll want to listen to this a couple times!)
Best tips for maximizing marketing and sales on the following:
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