Dave Lukas Chats with Meg Casebolt
351: Redefining Success, How Meg Casebolt Created a 7-Figure Business by Working Less and Focusing on What Matters
This week’s Misfit Entrepreneur is Meg Casebolt. Meg is the founder of Love at First Search, a unique firm focused on search marketing.
Meg started out as a marketing director for an architecture firm. It didn’t take her long to realize the low pay combined with the unrealistically high expectations was not the life she wanted. She started doing web design and SEO on the side and was able to leave starting her own business. But, as she took maternity leave for the birth of one of her children, she found herself stressed trying to keep up with the marketing and social media promotion for her own business. She took time off to re-evaluate, but much to her surprise, leads continued rolling in.
It was at this point that Meg realized how she could set up her business to market for her and cut her time in half while still producing 6-figures plus.
When I learned this about her, I had to ask her on the show. I mean who wouldn’t want to implement strategies that drive new business to their business allowing them to cut their time down and focus on serving clients? I’m excited for Meg to share how businesses can do just this!
Meg says her path follows the path of many in a post-covid world. She did the go to school, get good grades, get the job, etc. And really realized that there is something better out there. She didn’t start out wanting to be an entrepreneur, but doing the freelancing for her friend’s business opened her eyes to the incredible benefits and opportunities of entrepreneurship.
She found herself trying to do all things marketing, social media, etc. She set up all her social media posting all the time everywhere and it was exhausting to keep up with. It was getting engagement, but not getting clients. When she was home on maternity leave, she found that she did not have the time to post for almost a whole summer. And her business continued to get new clients by word of mouth and referrals. Once she realized this, it changed everything and helped her to focus on what areas really grew her business.
SEO seems like such a blackbox. What should we know and what are practical things entrepreneurs can do to take advantage of it.
You teach a 3- month roadmap to get leads flowing from Google. Take us through some of those steps.
At the 14:30 mark, we discuss why niching down is a key to success in today’s world.
What are the best types of content to consistently drive leads?
How do you figure out which type of content is best?
Is social media really worth putting the time into?
How does a business owner make their website a sales machine?
Anything else around SEO/Content you feel is important?
What is something that you wish you knew earlier in your entrepreneur career?
Any processes or habits that help you stay consistently successful?
I’m always looking for the best ways to grow myself, my knowledge, and skillset as an entrepreneur. I’ve often said, “Anything can be learned.” And anyone can start a business and create wealth…it just takes believing it’s possible and learning the steps to take.
That’s why I want to tell you about a new podcast I came across called Millionaire University.
Millionaire University hosts Justin and Tara Williams teach you the step by step of starting, growing, and automating a business. They break it down in such a way that makes it so simple that anyone can do it and teach you how anyone can become a millionaire in a matter of years.
They’ve also put together a free business Masterclass for Misfit listeners. All you have to do is go to MillionaireUniversity.com/training to get access to your free masterclass.
In this Training, they will share with you the 7 phases of a business so you can identify where you are now and what you need to do next. They help you identify 6 easy ways to come up with your 7-figure business idea in less than an hour and give you the tools you’ll need to keep you on track to reach your goals. As a bonus they put together a PDF including over 300 additional business ideas that anyone can use. It’s an incredible resource!
So, go now and check out the Millionaire University podcast wherever you listen to your podcasts and go to MillionaireUniversity.com/training to get your free business masterclass today!
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