Dave Lukas Chats with Dane Espegard423: The Dream Machine: Unleashing Team Potential and Business Success with Dane Espegard
This week’s Misfit Entrepreneur is Dane Espegard. This conversation today holds a special place for me as Dane is division leader for Vector Marketing. Some of you may know Vector or even worked for them as they are the company behind Cutco knives. I have talked about this before, but I initially cut my teeth in selling and paid for my college selling Cutco. Everyone that works for them is a contractor building their own business, whether a salesperson, district, division manager and so on. To get to running a division means you are one of the best at developing people, especially young people. And over 2 decades, Dane has built a division that has sold over $51 million in cutlery! A $50+ million-dollar business selling knives primarily through high schoolers and young adults. If you can do that, you are doing something right. So, you can understand why I’ve invited Dane on the show to share his secrets for building a great business and organization. It's great timing too as he has released the book, The Dream Machine: A Leader's Guide to Creating Teams of High Performers Who Achieve Extraordinary Outcomes. https://daneespegard.com/ Show NotesDane started with Cutco and Vector Marketing right after high school, balancing the job with his college studies at the University of Wisconsin, Madison. During breaks, he worked for Cutco, gradually taking on more leadership roles, which provided him with valuable hands-on experience in sales and management. Although he earned an economics degree, he realized that his real education came from working at Cutco. After college, seeing the success of a few older peers who made a career with Vector, he decided to give it a shot, despite some initial hesitation from his parents, who thought it was just a student job. However, Dane viewed it as an opportunity to essentially start a business with minimal investment. His passion for building teams and working with motivated individuals fueled his success, and over the years, he advanced through the ranks. He eventually took on the responsibility of running multiple states and now oversees a seven-state region, where he's been thriving for over a decade.
What is the 'Dreams Culture' and how did you build it?
What’s the process for creating a dream list?
How do you ensure people follow through on their dreams?
How do you balance individual dreams with business objectives?
Is there a correlation between dreams accomplished and performance?
What did COVID do to your business, and how did you adapt?
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