Misfit Entrepreneur January 2025 - 437: Live 100: $300M+ Real Estate Powerhouse Jason Yarusi’s Blueprint for Success in Business and Life

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Dave Lukas Chats with Jason Yarusi

437: Live 100: $300M+ Real Estate Powerhouse Jason Yarusi’s Blueprint for Success in Business and Life

This week’s Misfit Entrepreneur is Jason Yarusi. Jason is a Private fund manager of over $300 million dollars in commercial real estate. Since 2017 his company Yarusi Holdings has amassed over 3000 apartment and commercial real estate units. Jason has built and exited multiple companies: construction, restaurants, a brewery and multiple large apartment communities.

He is also the host of the Live 100 Podcast and runs the 7 Figure Multifamily Mastermind.

Needless to say, Jason is one well-rounded entrepreneur and I love his Live 100 concept, so I had to have him on.

https://www.jasonyarusi.com/

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Show Notes

Jason's journey is anything but traditional. Facing significant personal tragedies early in life, Jason experienced a period of loss and lack of direction during high school and college. A near-fatal bike accident in New York City became his wake-up call, sparking his decision to change his trajectory. Starting small, Jason gradually made positive life changes, including opening restaurants and a brewery in New York City. After helping his family grow a construction business post-Hurricane Sandy, Jason transitioned into real estate, where he found his calling in apartment investments. Over the years, his disciplined approach to creating scalable systems has allowed him to build a $300M portfolio of real estate holdings and become a respected private fund manager.
How did you build your real estate business to amass thousands of units?

Jason and his wife, the partners at Yerusi Holdings, handled all aspects of the business initially but realized scaling required delegation.
Core components of the business include lead generation, due diligence, investor management, and asset management.
Key hires allowed the team to focus on growth areas, like raising capital and finding new opportunities, while the backend operations were handled by specialists.
The model focuses on value-add opportunities, improving properties operationally and aesthetically to create better living spaces and increase profitability.

What is your real estate investing model?

Focus on underperforming apartment communities, mainly garden-style properties built between 1970-2005.
Strategy involves renovating properties and improving operational efficiencies.
95% of investments are value-add projects in workforce housing.
Investors receive an 8% preferred return, with 70% of upside profit shared during sales or above-preferred annual revenue.

What advice would you give to someone starting in multifamily real estate investing?

Avoid the "shiny object syndrome." Focus on one strategy and refine it.
Follow successful models—observe what works, copy, and innovate.
Commit to the long-term process and resist switching strategies prematurely.
Build foundational knowledge and habits before scaling.

What is the philosophy of Live 100, and how can it be applied?

Core Steps: Break bad habits, build positive habits, and magnify success through consistent execution.
Focus on self-awareness, owning mistakes, and visualizing the person you want to become.
Build a foundation of positive habits like gratitude, discipline, and intention.
Progress happens over time, requiring patience and persistence.

How do you maintain a strong mental game for personal growth?

Words and self-talk matter—replace "I can't" with "How can I?"
Break negative thought patterns and focus on constructive, solution-oriented thinking.
Use mindfulness and meditation to maintain focus and perspective.
Treat problems as opportunities and avoid catastrophizing minor issues.

How do you handle adversity as an entrepreneur?

Prioritize issues—focus on what matters long-term and let go of minor annoyances.
Meditate to calm the mind and maintain perspective.
View challenges as necessary steps for growth and transformation.

What are your daily habits for success?

Start the day with a structured routine: wake up early, hydrate, and exercise.
Maintain focus by avoiding chaos in the morning and setting intentions for the day.
Be present—fully commit to work during work hours and family during family time.

How has endurance racing influenced your entrepreneurial journey?

Taught patience, discipline, and perseverance.
Emphasized the importance of mental toughness and overcoming barriers.
Reinforced the idea that consistent effort leads to breakthroughs over time.

What strategies help you maintain harmony between work and family life?

Delegate responsibilities to a trusted team to free up time for high-impact tasks.
Be fully present in both professional and personal moments.
Focus on meaningful, high-priority activities in work to maximize efficiency.

Best Quote

Success is never about rushing to the finish line—it's about building the foundation, staying disciplined, and letting the compounding effects of consistent effort transform your life.

Be Kind – To yourself and others, as kindness creates connection and inner peace.

Smile – Even in tough times, find reasons to appreciate life and shift your mindset positively.

Be Persistent – Success takes time and effort, so stay patient while putting in the work.

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