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Dave Lukas Chats with William Milliken462: The Poop Scoop Millionaire: How William Milliken Turned $1,000 Into a Massive Business
This week’s Misfit Entrepreneur is William Milliken. Let me ask you something. What if scooping dog poop could make you a millionaire? That’s not a joke—it’s exactly what William Milliken has done as the founder and president of Swoop Scoop, one of the fastest-growing professional dog waste removal companies in the country. But he didn’t stop there. William also created Poop Scoop Millionaire, a top-ranked online community that has helped thousands of entrepreneurs start and grow their own service businesses, many with less than $1,000. Ranked #6 on the Inc. 5000 list for fastest-growing consumer service companies, and featured by influencers like Codie Sanchez, Alex Hormozi, and Iman Gadzhi, William is a true Misfit Entrepreneur. He turned a “dirty job” into a multi-million-dollar empire—while building one of the most engaged communities on the Skool platform. In this episode, we’re going to dig into:
Get ready to rethink what opportunity looks like. https://swoopscoop.com/ Poop Scoop Millionaire Skool 
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Show NotesWilliam didn’t start out with a grand vision of building a poop-scooping empire. Like many entrepreneurs, he began by drifting through college without much direction before stumbling into digital marketing through a friend. He ran a small marketing agency for several years and quickly realized something critical: the real money wasn’t in marketing businesses — it was in owning them.
That insight led him to partner with operators in service-based businesses, where he handled marketing while others handled operations. When his wife hired a pooper scooper and he saw how poorly the service was run, an idea clicked. With almost no capital, William and a high school friend decided to test the concept themselves. What started as a scrappy experiment quickly revealed massive untapped demand, and over five years later, that experiment has grown into a multi‑million‑dollar, multi‑location operation with thousands of recurring customers. How Swoop Scoop Got Off the Ground
The Business Model Explained
Margins and Unit Economics
What a Multi-Million-Dollar Poop Business Looks Like
Customer Stickiness & Churn
The Most Critical Scaling Decisions On the acquisition side:
What William Looks for When Hiring
How Swoop Scoop Handles Dog Waste Disposal
Advice for Entrepreneurs Starting With Almost No Money
Sweat-Equity Growth Strategies
Hidden Challenges of Scaling a Home Service Business
Paid Advertising Strategy
Tech Stack & Tools
Advertising ROI & Metrics
The Metrics That Matter Most
Leadership & Building a Self-Sustaining Organization
Poop Scoop Millionaire Community
What’s Next for Swoop Scoop
Biggest Entrepreneurial Surprises
Best Quote
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Take action with volume. Perfection kills momentum and relentless execution wins.
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Stay humble. Markets shift and regulations change. Success is never permanent.
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Enjoy the ride. Entrepreneurship creates freedom and it is awesome, so don't forget to celebrate wins along the way.
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Misfit Entrepreneurs!
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I want to tell you about an incredible resource that will have tremendous impact on your business and your revenue. I have used this solution in multiple businesses and it has made an incredible difference! Let me start by asking you something. “Do you know how much it costs your business when just one salesperson doesn’t step up to deliver? Do you really know?” The cost can easily exceed six figures for just one bad hire – not just from the time, effort, and resources in hiring, but from the lost business and downtime as well. And the last thing any growing business can afford is to have a failed hire, especially in sales, the revenue driver for the company.
But, what if there was a way to know someone checked all the boxes of a great sales hunter and closer before you ever hired them? That’s the solution I’ve found from a company called SalesDrive. They have created a solution called DriveTest®. A powerful hiring tool that separates high-performance salespeople from pretenders by measuring the most critical personality trait needed for success in sales: Drive.
Drive is composed of three non-teachable traits shared by all top producers: Need for Achievement, Competitiveness, and Optimism. And knowing who has Drive before the interview dramatically increases your chances of selecting salespeople who will produce for you, while avoiding those costly bad hires. I’ve used the solution and it works. In fact, it works so well, I have referred them to every company I work with.
And they created a special offer so you can use them as well, for FREE. You can Get a free DriveTest® assessment today at www.MisfitEntrepreneur/SalesDrive