Sales Isn’t a Dirty Word—It’s Who We Are

​Sales has always come naturally to me.

I didn’t come up through the ranks as someone who dreaded sales conversations or fumbled through awkward pitches. Early on, I just went for it. I was light on details and heavy on enthusiasm. And you know what? That worked.

But when I paired that instinct with a real sales process—when I learned the structure, the art of asking the right questions, and especially the power of following up with intention and consistency—everything changed.

I didn’t just get better at sales. I became great at it.

And when I left the Fortune 500 world to start building my own business, that foundation became one of my biggest assets.

But here’s what I want you to understand—and this is something most people miss:

Sales isn’t some special skill reserved for a chosen few.

It’s something we’re all doing—every single day.

Think about it.

You convince someone to go out on a date? That’s sales.

You pitch an idea to your team, get them fired up, and rally them to execute? That’s sales.

You talk to a friend about a book, a movie, a restaurant you love, and they go try it? Sales.

Sales is communication with purpose. It’s influence. It’s connection. It’s alignment.

The only reason people feel weird about it is because they think it has to be pushy, manipulative, or full of pressure. That couldn’t be further from the truth.

The Best Salespeople Aren’t “Selling”

The best salespeople are looking for fit.

That’s it.

They’re trying to understand if there’s a problem they can help solve, a goal they can help reach, a gap they can help fill.

If there’s alignment, great—let’s go.

If not? No big deal.

That’s always been my approach. And it’s what I tell every entrepreneur I mentor:

“If we’re a fit, great. If not, no big deal.”

No desperation. No scarcity. No tricks. Just real connection.

There is abundance out there—so why act like you need to close every conversation?

When you take that pressure off, everything changes. Your conversations get easier. Your confidence goes up. And ironically? Your close rate goes through the roof—because people can feel that you’re not just chasing the deal.

The Real Power Is in the Follow-Up

I’ve seen more deals won through great follow-up than great first conversations.

In fact, it’s one of the most important things I ever learned in the corporate world—and one of the most overlooked by entrepreneurs.

People get busy. Timing gets off. Questions pop up after the call. That doesn’t mean someone isn’t interested—it just means you need to stay engaged.

And not in the “just checking in” kind of way.

I’m talking about value-based follow-up. Sharing something relevant. Offering a fresh perspective. Helping them see how your solution connects to their world in a new way.

It’s not nagging. It’s showing up with purpose.

It’s demonstrating that you’re serious about helping them succeed—not just making a sale.

Sales Is a Force for Good

If you’re truly offering something that helps people, solves a problem, or makes their lives better--why wouldn’t you want to share it?

You’re not being pushy. You’re creating alignment.

You’re building a win-win.

You’re finding that “1 + 1 = 3” partnership where everyone walks away better.

That’s how I’ve always seen it.

And the sooner you stop thinking of sales as some weird separate thing—and start seeing it as something you already do naturally—the sooner you’ll get better at it.

Because you’re already a salesperson. You’ve been one your whole life.

You just need to own it.

Final Thought

You want to grow your business? Get good at sales. Really good.

But don’t try to become someone you’re not. You don’t need a cheesy pitch or a slick close.

You just need to connect, understand, and serve.

Focus on fit. Show up with purpose. Follow up like a pro.

Take the pressure off—and help people get what they truly want.

Sales isn’t something to be feared.

It’s one of the most human, powerful, and creative skills you’ll ever master.
​
Now go out and use it to make a difference.