Dave Lukas Chats with Iain Grae
113: Living an Evolved Life and Creating Heaven on Earth with Iain Grae
This week’s Misfit Entrepreneur is Iain Grae. Iian went from broke to mult-millionaire in less than 3 years and has been featured as one of Entrepreneur Magazine’s hot 100 for the past few years.
Iain has an incredible story of how he got to where he is now as the founder of Evolved Lyfe and Millionaire Prowess. Millionaire Prowess is training firm that teaches the principles Iain has used to consistently build million dollar companies. Evolved Lyfe a purpose driven leadership activation firm that helps people learn how to tap into their higher consciousness and usher in what Iain calls Heaven on Earth. The company helps high achievers, entrepreneurs, and leaders to effortlessly create wealth while making a larger impact on the world.
When I first spoke to Iain, one of the things that impressed me most was the philosophy he has developed and teaches on how to succeed and thrive. He used it to create multiple successful million dollar entities. It is different than what most are teaching today and I knew that I had to share it with you in Misfit Nation.
Iain grew up poor and his parents never seemed to have any money. When he was 8 years old he begged his father for a motocross bike. His father told him that when he earned the money, he could have one. So, he started doing any work he could at 8 years old that he could – raking leaves, shoveling snow, etc. 3 years later, he bought his first dirt bike. This led to him starting in motocross and became a pro. And he was good. Up until about 22, he seemingly won just about everything he did in motocross, but then he took a huge dip.
Tell us about the dip?
Iain was living in his parent’s basement making $14,000/mo at 21 years old. He decided to travel throughout the world. He traveled around Europe and met a Swedish girl and subsequently moved to Sweden to be with her. He started running out of money, even though he has gotten a job. He wasn’t making enough to pay his bills. He had to go on welfare and could not afford to even go out for a bite to eat.
This began to wear on his self-esteem and he developed a bad attitude which became pervasive in his life and his relationship. It wasn’t long before he was on plane back to the states to live in his parents basement because he had to, not because he wanted to. He felt like a complete failure.
He borrowed money and was able to get a job in sales in NYC. He began to excel, but he knew that he didn’t have control over what he was selling, so he started a company with a partner called Innovation Ads in 2002-2003. The original intention was to sell ad space in taxis. Iain locked down some of the minor cities and was working on NYC, but Clearchannel was locking it up. To supplement while he was doing this, he started in online advertising. He started brokering online ad buys and developed a whole new way of doing lead generation with autoresponders.
He ended up getting involved with a bunch of universities and got so good at generate leads for universities that he took over the lead management/enrollment process as well on behalf of them. Ultimately, he was able to sell the business and that propelled him into what he is doing today.
At the 14 min mark, Iain answers the question, What is the Evolved Life Philosophy?
How does someone implement it into their life?
Changes you can make to help you re-program yourself?
What does it mean when you talk about achieving “Heaven on Earth?”
What role does faith play in your success? What is the most important thing you’ve learned about yourself and life?
At the 34 min mark, Iain talks about the principles in his book, “the 10 Principles That Made Me Millions…”
There is so much gold to be found in the nuances of things, the small things, that makes a huge difference
Your greatness is locked in where your errors are…
At the 47 min mark, Iain talks about the gifts we have and how we can and should maximize them.
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