Dave Lukas Chats with Seth McKay
94: From Engineer to Entrepreneur, The Man Who Created Financial Freedom with Instagram, Seth McKay
This week’s Misfit Entrepreneur is Seth McKay. For those of you out there who may be have a job, but are building a business on the side – have you ever wondered how you will know when you are ready to make the leap? Or maybe more importantly when to make the leap? Seth went through that same experience.
Seth is the CEO and co-founder of SR Fit Bands, a physical products company that developed a new variation of the resistance band. Seth built the business while working his job and designed it to be infinitely scalable with selling 100% online.
But, the one thing that really caught my attention about how Seth and his co-founder, Ryan Lee, a former NFL player, is how they have grown the business exponentially using Instagram. It is their largest traffic source driving sales to their site besides organic Amazon traffic
and I’ve asked Seth to share his system and the other unique things he’s learned in making the transition from employee to full time entrepreneur with you in this episode.
Seth grew up with a pretty traditional view of going to school, getting a good job, etc. as an engineer. He did just that. He came out of college and went to work. He worked at several companies as an engineer. He then decided to go get his MBA.
It was this time that he had his first child. Between traveling for work and study, he started to notice that he was just tired. He was tired at home. Not present in the way he should have been. And he started to realize that there was a difference between what he thought he wanted and what he really wanted.
What it came down to is that “if you don’t control your time, you don’t control your life.” That is when he started looking at creating his own business. It was foreign to him. But, after about 5 months, he started. He began small by selling a website. He then went through a couple of other things. But, he knew he needed something that had the ability to impact at a larger level and that was scalable. It was when he was working out with his friend, Ryan, a former NFL player that they came with the idea to improve on the fitness bands they were using. SR fit was born.
You primarily use Instagram to sell your product, can you talk about the unique process you’ve developed for how to sell using that platform?
At the 22 min mark, Seth talks about hacks you can do with Instagram stories using polls, links, and other features.
Top Do’s and Don’ts for Instagram?
How did you know when it was time to make the leap from employee to full time entrepreneur?
What do people need to know about building a business online with Amazon and sourcing and fulfilling a product?
At the 48 min Mark, Seth tells us about how to get things done on Alibaba…
At the 51-minute mark, Seth talks about his podcast, Fatherhood Fitness Finance
If you are an active person like me, you should be rewarded for it. As a husband, a father, and a business owner, I know how important it is to make sure you have the right life insurance in place to take care of your loved ones should something go wrong, but is too much to ask for the company selling me that insurance to take into account the fact that I love to run, swim, bike, hike, and just about anything else I can do to stay fit? – I don’t think so. And that is exactly what Health IQ does.
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Here’s to being rewarded for living a healthy life!
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