Dave Lukas Chats with Michael Gerber
149: The E-Myth Misfit Style with The Legend, Michael Gerber
This week’s Misfit Entrepreneur needs no introduction as he has probably influenced all of us in some way in our lives at this point. I’m excited to welcome Michael Gerber. For those that maybe know the name, but not so much about him, Michael is the author of The E-Myth, the e-Myth Revisited which have been awarded New York Times best-seller status each year for over two consecutive decades. Michael and his ideas are featured everywhere from INC, Forbes, Entrepreneur, and just about every other top business outlet.
He is also the founder of Michael E. Gerber Companies which do everything from things like his Radical U Entrepreneurship school to Masterminds and Prodigy Business Books, the publisher of now 19 e-myth entrepreneurial development books.
Michael’s brand has touched the lives of over 5 million readers and small business owners transforming how they do business. Needless to say, over 45 years Michael has pretty much seen it all, done it, and probably invented a lot of what you are using in your business today, so I’m very excited to have him on and share his wisdom.
Michael didn’t start his entrepreneurial career until he was 40 years old. He didn’t ever plan on being an entrepreneur, nor had much interest in business. The only reason he became involved was because his brother-in law roped him to speaking to one of his clients of his advertising firm. The client was having trouble converting leads to sales for their high-tech business.
Michael didn’t have a clue what to talk to the client about but went anyway. The client was confused as to what they were talking because Michael didn’t know anything about their business. They both had no idea how to proceed but did.
It was that meeting that shaped the rest of Michael’s life and the lives of millions because by the time they were done talking, Michael was able to help the client understand that they needed a system to sell their solutions. Michael had learned that many years earlier when he sold encyclopedias for a stint. Michael succeed because he followed a system and the big “aha” for him with the client was that the systems were key and what were needed for the business, any business to succeed.
The client then asked Michael if he could create a system and Michael said, “Yes,” and hired Michael on the spot. That was the beginning of everything and birth of the ideas that became the E-Myth.
For those that have never read the E-Myth or E-Myth books, can you give the central tenants of the books and why they are so important?
What are the 4 hats that every entrepreneur must wear?
“It’s not the money, it’s the meaning that truly satisfies…”
What is your advice to bridge the gap of those that have a dream and mission, but fail in really executing to make it come to fruition?
7 Essential Steps to Creating a Great, Growing Company
People always rush by their “primary aim.” They focus on the money, making money, and miss the most critical aspect and underpinning of what it take to truly make the money – the anchored, aim that pushes them through to get to the dream.
At the 25 min mark, Michael goes more in depth on what it means to have a “dream.”
“It’s never a people problem, it’s always a systems problem.”
Of all the you have created, done, and been part of, what is the most important business less you’ve learned along the way? Life Lesson?
Tell us about Radical U…
You can get the 8-fold path for free at Freebook.MichaelEGerber.com
Two FREE Months from Skillshare!
Skillshare is an online learning community for creators. With more than 25,000 classes, you’ll discover countless ways to fuel your curiosity, creativity, and career. They have classes in everything from entrepreneurship to social media marketing, leadership, productivity, even public speaking. Whether you’re looking to discover a new passion, start a side hustle, or gain new professional skills, Skillshare is there to keep you learning, thriving, and reaching those new year goals.
I’ve watched classes on everything from entrepreneurship to SEO and have gotten great ideas to help me and my teams in our businesses.
Skillshare is giving you, the amazing Misfit audience an awesome offer – Two months for FREE. That's unlimited access to over 25,000 classes for FREE.
To sign up, all you have to do is go to www.Skillshare.com/Misfit
Don't miss out on this amazing offer!
It seems there is always something to write up. And many times, a lot of what we write is the same thing. Whether it is responding to clients, writing blog posts, business messages and emails, show notes, and so on. There are so many things we type repeatedly…what if there was a solution that remembered all of these things that we type all of the time and with the stroke of key, automatically filled everything in.
Well, guess what, it exists. It’s called TextExpander from Smile Software. Imagine shaving seconds and minutes out of your day, every time you type. Using TextExpander, type your email addresses, chunks of code, brand messages, directions and data at speed, and reclaim that time you spend correcting your typos. Give each of these words, phrases and messages a short abbreviation you type instead, and watch your “snippets” of text expand. You can Even create Mad-Libs style fill-in-the-blanks to customize on the fly.
In fact, the average user of Text Expander saves over an hour a week in time and productivity. And it’s simple to set up.
Smile Software is giving you, the Misfit Entrepreneur audience, a 30 day FREE trial and 20% your entire first year. Just go to TextExpander.com/podcast