Dave Lukas Chats with Peter Kozodoy
99: The Power of Radical Honesty with INC 5000 Entrepreneur, Peter Kozodoy
This week’s Misfit Entrepreneur is Peter Kozodoy. Peter was a 2017 SBA Young Entrepreneur of the Year nominee and is a partner and the Chief Strategy Officer at GEM Advertising – and Inc 5000 award winner. The company helps B to C companies make their sales and marketing departments more efficient and effective.
But, Peter is also the author of the forthcoming book, Honest to Greatness, an INC, Forbes, and Huffington Post contributor, and consultant with a very specific focus - helping entrepreneurs build multimillion-dollar businesses by using the power of brutal honesty.
And that is what I want to explore with him and you in this episode.
Peter came out of college in 2008 during the economic collapse. He was a figure skater all through growing up and had planned to work in the industry. When that didn’t work out, he started a business with his business partner shooting television spots for local TV for a $800 a spot – mostly for car dealers.
They started getting requests from ad agencies for work and found that they could do the same things the agencies did, and as they thought, better. So, the pivoted and became a full-service communications agency. They had no full-service experience, but they found a way and made a way. Now GEM is a leading agency in the marketplace.
At the 7-min mark, Peter talks about how he became obsessed with radical, brutal honesty and what that means to him…
He developed a framework for honesty that calls the “Hourglass of Honesty” that has 3 levels:
Talk to us about Honest to Greatness and the shifts coming in business that we have to prepare for and be honest about
What is the best way for a leader to get radically honest with themselves and their organization?
At the 21-min mark, Peter tells us about the different cultures discussed in the book – the Inverse Triangle and Flawed Diamond.
At the 26-min mark, Peter talks about “the Executive Mirror” and “Heart and Soul” and why they are so important.
What is the most important concept about advertising that business owners must understand in today’s world?
With all the changes happening, especially in social media, with regard to privacy – what do you see happening and that business owners need to look for when it comes to advertising on these mediums?
What is the most thing you’ve learned about entrepreneurship on your journey so far?
“Our companies only grow as fast as we do…”
What is the most important thing you’ve learned about yourself?
Best advice for an entrepreneur starting out today?
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