Dave Lukas Chats with Rylee Meek
204: If You Build It, They DO NOT Come - How to Build a Sales Machine with Rylee Meek
This week’s Misfit Entrepreneur is Rylee Meek. Rylee is the Co-Founder and Managing Partner of American Partners Group, the CEO of the Social Dynamic Selling System, and speaker, author and mentor.
Let me tell you why I asked Rylee to come on today. Rylee is the king of creating predictable, sustainable, and scalable selling systems. He had his teams have promoted over 25,000 events and connected over 2 million consumers with their clients.
He is one of the best people I have found to come on and teach how to create a sales growth engine for your business. And my goal today is for him to give you the blueprint to help you no matter what type of business you have or medium that you sell on. It’s a tall order, but I know Rylee is up to it.
Rylee grew up in a small town of 1500 in South Dakota. He got his first job at 15 at a local gas station. He was making $5.15 per hour. After his first 8 hour day, he did the math and realized that there was no way he was going to make what he wanted for the things he wanted to do – so his first day was his last day. He quit and was never employed by someone again. By the time he graduated high school, he had successful business doing 6-figures per year retailing health and wellness products.
He ended up doing a number of different things and then got an opportunity to go open up an office for a business in Puerto Vallarta. He moved with his wife to seize the opportunity and within 5 months, the government shut operations down for the business. He lost all of his money in the investment. He was broke and came back to the US homeless having to sleep on his sister’s couch.
He was 24 and needed to find a good opportunity. He came across an ad on Craig’s List for an opportunity to learn to sell through dinner seminars. It was a whole new awakening for Rylee. He had always sold things 1:1 and this process was a way to sell to many at one time and better qualify your clients.
He then had to figure out what products he was going to sell. He was aware that it was normal thing for financial advisers, etc. but he saw the opportunity to do it for other larger ticket item products.
In his first 6 months of doing this, he did over $2 million in sales selling home remodeling products.
Now, a decade later he’s done it with 7 different companies in different verticals taking them to 7 and 8 figures in their first year.
He began to grow and scale and create a system to teach other businesses on how this works.
What is the #1 thing people need to understand about selling?
What are the principles of the social dynamic selling system?
Take us through the steps of how the system works…
At the 20:50 mark, Rylee goes through an end to end example of the system with a client.
At the 25 min mark, Rylee goes through the event process when onsite.
What are the key components of the presentation?
At the 38 min mark, Rylee talks about “hunting vs. farming…”
How do you take your system and sell through a web meeting or webinar?
7 Businesses, $100+ million, what are 1-2 lessons that you think every entrepreneur should know?
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