Dave Lukas Chats with Brendan Kane
158: The Entrepreneur Who Generated 1 Million Followers in 30 Days with Brendan Kane
This week’s Misfit Entrepreneur is Brendon Kane. Brendan is the business and digital growth strategist to the stars and the guy who generated over a million Facebook followers in less than 30 days. In fact, he has over a million followers on Facebook and a million followers on Instagram alone.
Brendan works with Fortune 500 corporations, brands, and celebrity clients such as Taylor Swift, Rihanna, Xzibit, Charles Barkley, Michael Strahan, supermodel Adriana Lima, and pro skateboarder Ryan Sheckler. He also served as vice president of digital for Paramount Pictures and helped scale one of the largest social optimization firms in the world, working with brands such as Disney, Fox, NBC, Xbox, LinkedIn, and many other notable Fortune 100 companies.
He is the author of the best-seller, One Million Followers, and that strategy is just one of the many things we are going to talk about in this episode.
Brendan initially went to film school to learn how be a producer and the business of movies. He quickly learned that they don’t teach much about it. So, he decided the best way to learn was to create his own business. He started a few internet companies and then moved to LA after the Dotcom bust. He started to work with producers and directors to leverage how to grow brands and get more reach for their projects.
He began to help craft strategies for films from $15 mil to $100 mil budgets. In order to be more efficient as he grew, in 2006/2007, he built one of the first influencer marketing platforms for Myspace. He continued building technology and setting up partnerships with companies like MTV, Paramount, Lionsgate, and others. The JV partnerships with Viacom and MTV opened the doors to work with celebrities like Rihanna, Taylor Swift, and others.
He then got into the paid media space with a company that was managing paid spend on social networks. Brendan helped them craft their growth strategy from $1 million a year in spend to over $100 million. A lot of money was being wasted by these companies as they didn’t have a way to really tell if they were advertising in the right ways.
That is when Brendan decided to create a system of testing methodologies on top of social media that allowed to test content at scale and see which audiences really resonated, etc.
Over 3 years, he optimized the process working with the top people and brands.
But, he had the idea that “What if you took someone from scratch, who didn’t have the start power or anything – could you grow their following like you can the others?” And that is where the 1 million followers in 100 countries in 30 days experiment came from.
How did you create 1 million followers in 30 days?
What did you learn about content to consistently generating the most interaction? What should people do in their posts?
What other things should people know to maximize their footprint?
At the 20 min mark, Brendan gives an example of different types of posts and how they work and grow following.
$20 million on LinkedIn? Is there a process you use? How are you doing this?
Posting guidelines for platforms?
Paid advertising? What should we know?
Where do you put your dollars?
Any tools that you recommend people use?
What is the most important lesson you have learned for entrepreneurship?
What is one thing you wished you knew when you first got started?
Anything you’ve learned from working with top stars, pro-athletes, etc.?
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