Dave Lukas Chats with Tom Libelt
194: From Smuggling Liquor at 7 Years Old in Communist Poland to Serial Entrepreneur with Tom Libelt
This week’s Misfit Entrepreneur is Tom Libelt. Tom is the founder of Smart Brand Marketing, a company that focuses specifically on helping people better sell their online courses.
Tom has had a very interesting life that basically made him an entrepreneur from the time he could walk and talk. He was born in communist Poland. By 7 years old, he was laying on the back seat of a car smuggling liquor into the country and his job was to cry and scream if immigration stopped them and wanted to check. At 9, he started helping his dad push products at soccer stadiums in eastern Europe. As he says, “He was hustled a few times by Russians and learned his lessons.”
At 11, his family was able to escape communism and make it to the U.S. Tom became an entrepreneur because his family had to use entrepreneurship to survive. He then took those skills and used them succeed in a number of business ventures proving he’s a true Misfit Entrepreneur.
Tom has always had drive toward two different things, music and business. Early on, he focused more on music. He was creating his own music and working as an engineer, but was also working on businesses, etc. He’s tried a lot of things – retail, online businesses, selling products, etc.
He knew how to sell, but wasn’t sure why he knew. He worked from everyone from Nestle to Metlife to learn the art of selling.
Lessons from run-ins with Russians?
What is it that doesn’t change? What can you teach us about how to sell?
At the 11:30 mark, Tom talks about selling online today….
Where is it that most course sellers breakdown? What don’t they do that prevent them from making money?
How do you help someone create an online course in 14 hours?
How do you market it and make upwards of $30,000 on a course?
Can you give an example of how you market on different platforms?
At the 31 min mark, Tom talks about the challenges of being successful with courses.
What are some of the best entrepreneur lessons you learned from the music business?
At the 39 min mark, Tom talks about why meeting his heroes was such a disappointment and lessons learned from working with “stars…”
“Don’t be the person who needs special slippers and McDonald’s from 34th Avenue to record a track…”
You started a coffee shop in Atlanta, but don’t drink coffee? How did that work out?
Any favorite place you’ve lived around the world?
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