Dave Lukas Chats with Sharon Vinderine
193: The Power of an Idea, How Sharon Vinderine Created a Major Business with an Idea, $5000 and Serious Passion
This week’s Misfit Entrepreneur is Sharon Vinderine. Sharon is the founder and CEO of PTPA Media - Parent Tested, Parent Approved. She created the company to help consumers make the best purchasing decisions for their families and it has become the leading global recognition agency for family focused products and services.
The Parent Tested, Parent Approved Seal of Approval program helps brands worldwide stand out from their competition and provides instant trust and credibility to consumers. As a result, PTPA is one of the most sought after awards in North America.
In fact, Sharon and PTPA have received numerous awards including the prestigious RBC Women Entrepreneur Award. So, how did Sharon take a simple idea and simple seal of approval and create a massive brand and worldwide standard in just a few years? That's just one of the topics we discuss in today’s episode
Sharon actually has a tech background and had owned a tech business. When she became a mom, she decided to invest a baby product. She was trying to market the heck out of it, going from store to store to get it on shelves, and was not having any luck. Then, she found an “awards” program that promised if she worked with them, they would help her get her product into stores, get media attention, etc.
She submitted her product to win the award. And she won it. But, the feedback she got was terrible. She got the seal for the award, but found out if she wanted any marketing or publicity, it was thousands of dollars more.
So, Sharon unleashed her inner misfit entrepreneur and decided to compete and do it bigger, better, and build something that would truly help people.
Talk to us about the business…How does it work?
What are the thresholds you use to decide if a product gets the seal of approval?
What should a company that is looking to use a seal or award to recognize their product or service look for in award service and what’s the value of that to them?
What type of marketing should be provided from an award service?
Talk to us about your marketing. How did you get Mr. Wonderful to endorse PTPA?
Tell us more about how you leverage TV…
How did you start building your parents’ community?
At the 21:40 mark, Sharon tells the story of how the Rachel Ray reached out and she thought it was a joke.
What have you found that makes the best pitches to TV?
You have a lot of data – are there any trends you see happening right now or that we can expect?
What are some of the best lessons you’ve in your time in business that have made a real difference for you?
What has been most surprising to you on your entrepreneur journey?
How are you adapting to the global shutdown we are in now?
You started with $5000, an idea, and made it happen. We have people listening right now that are just like you. What is your best advice for those that are in the same position you were?
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