Dave Lukas Chats with Ed Rush
37: Dog-fighting Secrets to Turbocharge Your Business With the Real Life Maverick, Ed Rush
In this episode, Dave is excited to welcome welcome 4 time best-selling author, internationally recognized speaker and adviser…and former Marine Core fighter pilot, Ed Rush. Ed has an incredible story and background. He flew over 50 missions in combat and was the #1 instructor in the Marine Core for 1 against 1 dog-fighting. He was also instrumental in training development for the new F-35 Lightning 2 strike fighter.
After leaving the marines, he has become one of the most sought after speakers and business advisers on the scene today. He has been featured on CBS, FOX, ABC, NBC, and tons of other outlets.
Ed has taken the principles learned in the cockpit and turned them into solid, time -tested business strategies and systems that get results.
Ed was a former F-18 fighter pilot and top instructor in the marines for 11 years, but as he says, he was the guy who failed kindergarten. Ed talks about how he learned to get ahead and overcome his shortcomings. He talks about how he figured out that when everyone was out partying or taking time off on the weekends, he had the most access to flight simulators, so he could get more time in and more practice than the other guys who went during normal hours. He would practice hand movement to give him just a slight edge or a millisecond or two. And a millisecond can make a huge difference in a dogfight. He also memorized to the exact number, every metric that the airplane had, so he did not have to think at all and just react.
From this he realized: The key to success is not about being the best or most gifted or even having the best tools or systems, what matters are the small, incremental adjustments that you do over time that create a wave of disciplined success.
He took that philosophy and started building and growing businesses.
At the 10 min mark, Ed talks about what is needed to build successful business systems. Most importantly he gives the following and goes into detail on it:
TLCFL - Traffic, leads, customers, and then Customers for life
Business comes down to simple systems working in tandem to get a result
"It is anywhere between 20 to 100 times more lucrative to market to your current customers…"
At the 14:30 mark: Ed gives examples for each of the areas: Traffic, Leads, Customers, and Customers for Life. He also talks about his strategy for Facebook ads and promotions.
You are always testing the forest, then the leaves, then the branches, and then the trees…When testing your ads, start with the big stuff (price, colors, etc.), then go down to the little stuff from there.
Where is the best place to start working on as a business owner and why?
What are 2 things that you would consider critical for success in today’s world?
Secrets of Building a Great Funnel:
How do you create and leverage content?
At the 39 min mark, Ed talks about the most important thing in maximizing his impact and value.
Hallmarks of a great leader?
The most important duties of a business:
At the 43 min mark, Ed gives some thought on who he would go back in time and visit with as well as other thought leaders that he follows and looks to for insight. Specifically, John Eldridge – Wild at Heart book is a must read.
What’s next for you? Listen at the 46 min mark to find out where Ed is going next….
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