For those of us with sight, we take "seeing" for granted. But in reality, what most people don't know is that you don't see with your eyes. Huh? The first time someone explained how eyesight works to me, I was fascinated.
We don't see with our eyes. We see with our minds. Our eyes are just the receptors that filter the information that our brain then takes and formulates into the world we see around us. In fact, there a multitude of spectrum's of "sight." We are actually wired to filter a tiny minute fraction.
The reason why makes sense. We would have sensory overload. We simply could not process everything our eyes could take in and feed our brain. Therefore, our brain quickly filters out most everything to get the few things that matter for us to do what we need to do. It focuses only on the most important things we need to see.
A great example is the famous Invisible Gorilla Experiment where people were asked to count how many times the people in white shirts passed a ball. While all this is going on, a person in a gorilla suit comes out and stands in the middle of them, beats his chest and walks out. When this was originally done, 50% of the people never saw the gorilla because their brains were focused on counting the times the basketball was passed. We "see" with our minds.
Once you understand this, it can open up a lot for you. It can cause you to look at things in entirely new ways. It can cause you to question the way you see something and maybe see an opportunity that was never there. Maybe, you can even see the future because you are not limited by being unaware that you see with your mind and your eyes are really just receptors for the information.
Armed with the knowledge, you can look at the world, you can look at business, you can look at people and have a better understanding of where things may go in the future and position yourself to take advantage.
For example, I was recently in an Uber where I saw a fantastic new idea - a future for a lot of things. A lot of Uber drivers will offer snacks or bottles of water on their own, but this Uber was different. In the middle section between the two front seats, this Uber driver had a snack bar. And the snack bar was connected to an app that you could download and have an account where you can purchase any item. So, I checked it out and it's a cool new company that has basically turned Uber drivers into vending machines on the go. But, why stop there? What else could be offered through an Uber ride? Maybe a company could offer pet treats or something else.
The point is, most would just see this snack bar and think, cool idea. Maybe even sign up for the app. But, it is a window into the future of delivering goods and services if you know how to look for it. You can see things differently, because you have started to open your mind up to what it can see and look for.
So, challenge what you see and look beyond it to see what else is there. Who knows, maybe you will not only see, but be able to create the future.
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